Aegis Media Aegis Media retained Pernod Ricard's global media account, following a review. Carat will handle the US portion of the account. The account will include work for Pernod Ricard brands including Chivas, Jameson, The Glenlivet, Wild Turkey, Stolichnaya, Malibu, Kahlua, Beefeater Gin, Seagram's Gin, Jacob's Creek Wines and Perrier Jouet, among others.
NYCA NYCA was named agency of record for adidas Golf. The agency is charged with planning and executing the brand's global creative and communication strategies for all shirts, pants, shoes, outerwear and eyewear. Media will include television, print, online, special events, in-store static and interactive displays. The account is estimated at $3 million.
LatinWorks LatinWorks was assigned Hispanic national and local media planning and buying chores for Domino's Pizza, following a review. Prior to the win, LatinWorks had exclusively handled the Hispanic creative portion of the business since 2005. The media assignment, effective January 2008, consolidates national and local media planning and buying duties previously handled jointly by Lopez Negrete Communications and MindShare.
McGarrah/Jessee Costa Del Mar, a sunglasses brand, selected McGarrah/Jessee as its branding and advertising partner. The agency will handle account planning, media planning and buying and all creative duties.
Colangelo Colangelo was named agency of record for Sartori Foods, a cheese maker. The new campaign will launch January 2008 in Chicago, New York, Minneapolis and San Francisco. Media will include online and in-store as well as special events.
BBDO REI, a provider of outdoor gear and clothing, awarded its national creative advertising and media buying accounts to BBDO Atlanta and Prometheus Media Services, respectively. The account is estimated at $28 million.
Hauser Group Hauser Group was named agency of record for AppleCreek Management Co., an Applebee's franchisee operating 40 restaurants in metro Atlanta and developer and franchisor of Up The Creek Grill - Seafood & Steaks. The agency will handle media planning and buying and public relations for the Applebee's restaurants and strategic planning and positioning, public relations, media planning and buying and creative development and execution for Up The Creek.
Carat Carat was named search marketing agency of record for Virgin America. The account will include a variety of paid search marketing and search engine optimization services, and will be managed by the agency's San Francisco office.
Deutsch Deutsch New York was awarded additional creative work by Novartis, this time the $25 million Exelon account, a patch that treats moderate Alzheimer's disease. The agency bested Kaplan Thaler Group, Kirshenbaum Bond & Partners and Ogilvy & Mather for the win.
Hill Holliday The Visiting Nurse Service of NY selected Hill Holliday's New York office as its agency of record. The agency will develop new TV, radio, print and online advertising for the brand, to be launched in the first quarter of 2008. The agency will also be responsible for media planning and buying. Billings are not disclosed.
VIA Group The VIA Group was named agency of record for Colonial Life & Accident Insurance Company. The scope of work will include advertising, branding, strategy, research, and media planning and buying. The account will be managed out of VIA's Portland office. Spending was not released.
Draftfcb Draftfcb Chicago was named strategic partner and agency of record for Qwest Communications International's consumer advertising programs. McClain Finlon Advertising previously handled the account.
In Review Sonos, a manufacturer of multi-room digital music systems for existing homes, opened a review for an agency to assist with Sonos' integrated offline/online direct marketing strategies. An announcement is expected by mid-February. Ayzenberg, the current planner/buyer for Sonos, will be included in the review. The company will retain Bay Sequence as its branding agency.