Accounts on the Move
Monday, March 3, 2008
  • Microsoft
    Crispin Porter + Bogusky
    Microsoft awarded Crispin Porter + Bogusky creative chores on an estimated $300 million global assignment. The agency bested Fallon for the win.
  • American Family Insurance
    MindShare North America
    MindShare North America has been awarded media planning and buying responsibilities for American Family Insurance. The business includes traditional, multicultural, and digital media buying and planning duties.
  • Patrón Spirits Company
    The Richards Group
    Following a national review, The Patrón Spirits Company selected The Richards Group as advertising agency of record for the company's recently acquired Ultimat vodka brand. The Richards Group also serves as agency of record for The Patrón Spirits Company's flagship Patrón tequila brand. The company will spend $15 million in marketing support this year to re-launch Ultimat.
  • Harrah's Entertainment
    BBDO West and PHD West
    BBDO West and PHD West have been named by Harrah's Entertainment to handle creative and media chores on Harrah's and Harrah's Resort brands. Tracy Locke & Partners continues to manage all field-related advertising and promotions. Work will include television, print, outdoor and online, among other elements. The account is estimated at $50 million.
  • Miller Chill
    Saatchi & Saatchi
    Saatchi & Saatchi scored creative duties on Miller Brewing's Miller Chill brand. Y&R Chicago previously handled the work on the estimated $50 million account.
  • Bud Light Lime
    DDB
    Anheuser-Busch tapped DDB Chicago to handle creative chores for its Bud Light Lime brand. The account is estimated at $35 million.
  • Cellular South
    Huge
    Cellular South awarded its interactive business to Huge Inc. Martin Williams previously handled the account. The agency bested iCrossing Dallas, Publicis Modem San Francisco/New York and Studiocom Atlanta for the win.
  • Mike's Hard Lemonade
    RJ Palmer
    Mike's Hard Lemonade selected RJ Palmer to handle its media buying and planning duties. Last month, the company chose Amalgamated to handle creative chores.