Accounts on the Move
Monday, March 10, 2008
  • Intel
    In Review
    Incumbent Universal McCann, OMD and Starcom are the three remaining agencies competing for Intel's $300 million global media account.
  • Cigna
    Doremus
    Doremus scored lead creative and media duties on an upcoming $20 million campaign for Cigna Corp.
  • Burlington Coat Factory
    In Review
    Cliff Freeman & Partners, The Kaplan Thaler Group, Euro RSCG, Cramer-Krasselt, Gardner Nelson & Partners and ML Rogers have advanced in the running for creative chores on the $70 million Burlington Coat Factory account.
  • Welch Foods
    In Review
    Welch Foods placed creative chores on its $15-20 million advertising account in review. JWT previously handled the account.
  • Adventures by Disney
    Mullen
    Adventures by Disney tapped Mullen to handle creative duties on its $3 million account.
  • nVidia
    In Review
    TBWA/Chiat/Day, Cutwater, BBDO Worldwide and Ogilvy & Mather are the four agencies competing for nVidia's $30 million advertising account.
  • Pool & Spa Professionals
    In Review
    Pool & Spa Professionals placed its creative and media account, valued at $10-12 million, in review. Competing for the account are The Richards Group, Blattner Brunner and Carton Donofrio Partners.
  • JC Penney
    Vidal Partnership
    JC Penney awarded Vidal Partnership creative chores on its U.S. Hispanic account. Dieste Harmel & Partners previously handled the account.
  • SkyGolf
    NYCA
    Golf technology company SkyGolf named NYCA as its agency of record.
  • Various Accounts
    RPA
    RPA was named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are valued at $7 million.