Accounts on the Move
Monday, June 30, 2008
  • Georgia-Pacific Gypsum
    BBDO Atlanta
    Georgia-Pacific Gypsum named BBDO Atlanta its creative agency of record to handle Residential marketing communications for the division. The decision was made following a review with several undisclosed agencies.
  • LongHorn Steakhouse and The Capital Grille
    Zenith Media
    Zenith Media has been named media planning and buying agency of record for LongHorn Steakhouse and The Capital Grille, both part of the Darden Restaurants family of companies. Zenith already handles work on Darden's Red Lobster and Olive Garden restaurants.
  • Annie's Homegrown
    TDA Advertising & Design
    Annie's Homegrown, manufacturer of organic and natural pasta meals, snacks and cereal, among others, named TDA Advertising & Design as its first advertising agency of record. First work will break in the fall. Spending was not released.
  • Sedano's Supermarkets
    Republica
    Republica was tapped as lead agency for Sedano's Supermarkets. SiboneyUSA previously handled the account, estimated at $3.5 million.
  • Firehouse
    Romano's Macaroni Grill
    Brinker International selected Firehouse as advertising agency of record for its Romano's Macaroni Grill brand. The agency will develop major branding initiatives including broadcast, print, in-restaurant, local store marketing and interactive campaigns.