Georgia-Pacific Gypsum named BBDO Atlanta its creative agency of record to handle Residential marketing communications for the division. The decision was made following a review with several undisclosed agencies.

Zenith Media has been named media planning and buying agency of record for LongHorn Steakhouse and The Capital Grille, both part of the Darden Restaurants family of companies. Zenith already handles work on Darden's Red Lobster and Olive Garden restaurants.

Annie's Homegrown, manufacturer of organic and natural pasta meals, snacks and cereal, among others, named TDA Advertising & Design as its first advertising agency of record. First work will break in the fall. Spending was not released.

Republica was tapped as lead agency for Sedano's Supermarkets. SiboneyUSA previously handled the account, estimated at $3.5 million.

Brinker International selected Firehouse as advertising agency of record for its Romano's Macaroni Grill brand. The agency will develop major branding initiatives including broadcast, print, in-restaurant, local store marketing and interactive campaigns.