Monday, July 21, 2008
- In Review
Johnson & Johnson placed the creative and marketing portions of its pharmaceutical account in review. - BBDO Atlanta
Erickson Retirement Communities named BBDO Atlanta as its first agency of record. Advertising was previously handled in-house. BBDO Atlanta will be responsible for developing fully integrated communications including strategic planning, brand development, advertising, public relations, experiential marketing, digital and sales collateral materials. PHD Chicago will handle media; Ketchum DC will handle public relations. The account is valued at $11 million. - JWT
Jose Cuervo awarded JWT North American creative chores on its $20 million advertising account. - Carat
Carat was awarded Kohler's $60 million media account, following a review. Starcom previously handled the account. - M&C Saatchi and KSL Media
The Curacao Tourist Board has chosen M&C Saatchi and KSL Media as creative and media agencies of record, tasked the teams to create an advertising campaign to attract more U.S. travelers to the Caribbean island. - Marcus Thomas
After a mandated review, Marcus Thomas, Cleveland, has been retained as media and sponsorship agency of record for the Ohio Lottery Commission, Cleveland. The win renews and expands Marcus Thomas's relationship with the Ohio Lottery. The agency's previous, $9 million, TV media and sponsorship contract was successfully defended, and a separate, $6.5 million contract, covering print, radio, outdoor and online media, was newly awarded. Combined billings are $15.5 million. - 22squared
22squared was named agency of record for Shoe Carnival. The account is valued at $25 million. The account includes the retailer's Fall 2008 Back-to-School campaign. - Mullen
Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company's herbicides, fungicides, insecticides, plant regulators and seed treatment technologies. The agency's work will include branding, advertising, public relations, digital strategy, direct marketing and media planning and buying for the U.S. Crop business. In addition, the agency won advertising and marketing services duties for CSC, a provider of information technology services to commercial and government markets worldwide. The agency will handle strategic communications planning, creative development in offline, direct and digital arenas, and both offline and online media planning and buying.
