Accounts on the Move
Monday, October 20, 2008
  • Interstate Bakeries Corporation
    Grey New York
    Grey New York has been selected as advertising agency of record for Interstate Bakeries Corporation, following a review. IBC's brands include Wonder Bread, Home Pride, Beefsteak and Nature's Pride. The agency will be responsible for all integrated communications and provide strategic planning, creative execution, media planning, digital and shopper marketing.
  • Azamara Cruises and Celebrity Cruises
    PGR Media
    PGR Media was named media agency of record for Azamara Cruises and Celebrity Cruises. MPG had handled media chores since 2002.
  • New Balance
    Mother New York
    New Balance tapped Mother New York as its brand agency.
  • Method
    Droga5
    Droga5 has been named lead agency for Method Products.
  • USAA
    In Review
    Insurance company USAA has parted ways with Deutsch New York and placed its $15 million account in review.
  • Compass Bank
    GSD&M Idea City
    Compass Bank awarded GSD&M Idea City creative duties on its $10 million advertising account. Crispin Porter + Bogusky previously handled the account.
  • Red Mango
    The Richards Group
    Authentic frozen yogurt brand Red Mango selected The Richards Group as its advertising agency of record, charged with brand and creative development, strategic planning, public relations, event marketing and online initiatives.