Accounts on the Move
Monday, October 27, 2008
  • Hewlett-Packard
    In Review
    Hewlett-Packard contacted five advertising holding companies as part of its global review for its Technology Solutions Group. Both creative and media duties are part of the review.
  • Harrah's Entertainment
    Zenith Media
    Zenith Media was named media planning and buying agency of record for Harrah's Entertainment. Billings are estimated at $120 million. Carat, Mindshare and incumbent Horizon were finalists in the review.
  • PricewaterhouseCoopers
    Lowe
    PricewaterhouseCoopers awarded Lowe global creative duties on its advertising account.
  • Quaker Oats
    Goodby, Silverstein & Partners
    Quaker Oats awarded Goodby, Silverstein & Partners creative duties on its $45 million advertising account.
  • Waterford Crystal
    Cossette
    Waterford Crystal tapped Cossette to handle creative and media work on its $5 million account.
  • Sherwin-Williams
    McKinney
    McKinney has been named agency of record for Sherwin-Williams. The agency will handle creative and media planning duties on the $40 million account.
  • Levi's
    In Review
    Levi's placed its U.S. creative account in review. Incumbent Bartle Bogle Hegarty will not defend.
  • American Cancer Society
    The Martin Agency and Brodeur Partners
    The American Cancer Society chose The Martin Agency and Brodeur Partners to handle general-market advertising and public relations, following a review.
  • Kan Jam
    Cenergy
    New sport developer Kan Jam named Cenergy as its first advertising agency of record. In addition, Cenergy will take an equity position in Kan Jam. The agency will develop digital and social media advertising, plus collateral and P-O-S elements.
  • JetDirect Aviation
    Winsper
    JetDirect Aviation tapped Winsper to handle its advertising and marketing chores.
  • Johnston and Murphy
    BrandCottage
    BrandCottage was named as media agency for Johnston and Murphy.