Pepsi shifted lead creative chores on its Pepsi and Diet Pepsi accounts from BBDO New York to TBWA/Chiat/Day Los Angeles.
Wieden + Kennedy was named lead global strategic and creative agency for Nokia's Nseries account following a pitch led by the W+K London office. Lowe London previously handled creative chores on the account, estimated at $150 million. Wieden + Kennedy was appointed global creative and strategic lead agency for Nokia Mobile phones in July 2007. With this account move, Nokia has consolidated its global business with the agency.
Droga5 was awarded lead global creative duties on Puma's $100 million advertising account.
Carat, Universal McCann, Horizon Media, Targetcast:TCM and incumbent GSD&M Idea City are the five agencies vying for media duties on BMW's $150 million account.
Crispin Porter + Bogusky was awarded creative duties on the Microsoft Zune account.
Cadbury Adams USA tapped Horizon Media to handle its U.S. media planning and buying chores and Cossette Communication Group to handle its Canadian media duties. The account is estimated at $150 million.
Bartle Bogle Hegarty London has been added to Heineken Lager's list of roster agencies.
Buffalo Wild Wings named Campbell-Ewald as its local marketing partner, responsible for local market media planning and buying as well as new restaurant openings and other initiatives. National media planning and buying as well as creative remains with 22squared, Atlanta.
MPG was named the media services agency for high-end crystal marketer Swarovski in North American and Southeast Asia. According to TNS Media Intelligence data, the account bills more than $12 million in the U.S.
Cutwater, Goodby, Silverstein & Partners, Young & Rubicam, Ogilvy & Mather, Wieden + Kennedy and Anomaly are the six agencies vying for U.S creative duties on the $20 million Levi's account.
Grey West was awarded creative duties on BMW of North America's consolidated regional dealer work.
Euro RSCG Chicago won the Kraft Salad Dressing integrated business. The agency will handle direct, digital, data/CRM and event marketing for the KSD pourable portfolio of brands. McGarryBowen will continue to handle TV and print work. Work is expected to break this spring in support of Kraft's newly reformulated salad dressings.
Wexley School for Girls was named agency of record for Seattle Sounders FC. The agency will create an integrated advertising campaign that covers TV, print, radio and web, with a focus on building a fan base using grass roots and social media tactics. Spending was not released.
Cancer Treatment Centers of America selected GSD&M Idea City to help reach cancer patients and caregivers and educate them about CTCA's offerings.
Walrus New York was hired by Very Short List to create an online consumer branding campaign.
Empower MediaMarketing has been assigned all media strategy, planning and buying duties for retailer, Meijer.