Michelin North America tapped Mediaedge:cia to manage its media planning and buying activities for all of Michelin's U.S. business units and brands, including Michelin, BFGoodrich and Uniroyal. MEC's New York office will begin work on Jan. 1, 2010. MediaCom will retain media planning and buying responsibilities for Canada and Mexico.
Mindshare was awarded U.S. media duties for Boehringer Ingelheim's prescription pharmaceutical work. MPG previously handled the business.
Unilever awarded PHD media duties in China, Taiwan and Hong Kong, estimated at $450 million.
Publicis scored a creative assignment for various Chevrolet car brands, including Equinox, Malibu and Traverse.
Mullen has been named agency of record for Men's Wearhouse and K&G Fashion Superstore. As part of the Men's Wearhouse win, Mullen also will serve as the lead agency for Moores Clothing for Men, the Canada-based men's apparel retailer owned by The Men's Wearhouse Group. Mullen will help develop overall brand positioning and strategic marketing communications, along with creative, public relations and social media elements. The agency's Winston-Salem, N.C. office will handle the work, estimated at $100 million.
TBWA/Chiat/Day; The Martin Agency; and Deutsch are the three remaining agencies left competing for creative chores on Johnson & Johnson's Tylenol and Motrin brands.
Napa Auto Parts awarded its creative and media chores to The Kaplan Thaler Group and Spark Communications, respectively. Fahlgren previously handled the account.
Ogilvy & Mather; Berlin Cameron United; Euro RSCG; The Kaplan Thaler Group and Deutsch are the five agencies remaining in contention for creative work on Ikea's $90 million advertising account.
Golfsmith awarded GSD&M Idea City its creative and media duties, valued at $4 million.
Doner was selected as local media agency of record for the PGA TOUR's Championship Management events. Doner will develop and manage a full-scale media planning and buying program, integrating both traditional and digital media platforms. Media duties were previously handled directly or through various local agencies.
Citizens Bank awarded creative chores on its $15 million advertising account to Ogilvy & Mather. Arnold previously handled the account.
Gotham scored creative chores for Chobani yogurt, without a review. TDA Advertising & Design previously handled the account. Gotham will launch broadcast, digital and print work in the early part of 2010, nationwide.
Arnold, Cutwater and Energy BBDO are the three agencies left competing for creative duties on Mike's Hard Lemonade's $10 million advertising account. Amalgamated previously handled the work.
Cotes du Coeur, a series of events benefiting the American Heart Association, tapped TM Advertising to handle its advertising and promotional materials.