Accounts on the Move
Monday, March 1, 2010
  • Aflac
    In review
    Arnold; Butler Shine Stern & Partners; Digitas; Fallon; mcgarrybowen; and GSD&M Idea City/The Zimmerman Agency are the five agencies vying for Aflac's creative account, previously handled by The Kaplan Thaler Group.
  • Comet
    Euro RSCG London
    Electrical retailer Comet tapped Euro RSCG London to handle brand and price advertising in the UK. The agency bested Addiction London, Albion and Quiet Storm for the account, valued at $17.5 million USD.
  • Dr Pepper Snapple Group
    mcgarrybowen
    Dr Pepper Snapple Group awarded mcgarrybowen creative chores on its A&W, Canada Dry and Sunkist brands. Young & Rubicam previously handled the work.
  • Tylenol and Motrin
    The Martin Agency
    The Martin Agency scored creative, media planning and digital chores for Johnson & Johnson's Tylenol and Motrin brands. Deutsch previously handled the work.
  • Mitsubishi North America
    In review
    180 Los Angeles, Cutwater and Barrie D'Rozario Murphy are the three agencies vying for creative chores on Mitsubishi North America's advertising account.
  • Weight Watchers
    In review
    Weight Watchers placed its U.S. media planning and buying account, estimated at $70 million, in review. Incumbent mediaedge:cia will not defend.
  • Ikea
    In review
    Incumbent Deutsch has exited Ikea's creative review. Ogilvy & Mather; Berlin Cameron United; The Kaplan Thaler Group and Euro RSCG remain in contention.
  • Bacardi
    KSL Media
    KSL Media scored additional Bacardi work, when the brand consolidated domestic buying and planning with the agency.
  • Porsche
    In review
    Porsche placed its global media account in review. Cramer-Krasselt handles U.S. media chores.
  • The Milwaukee Public Museum
    Cramer-Krasselt/Milwaukee
    The Milwaukee Public Museum, one of the largest natural and human history museums in the U.S., hired Cramer-Krasselt/Milwaukee to rebrand the establishment. The first creative work is expected this fall.
  • Coda Automotive
    Goodness Mfg.
    Coda Automotive tapped Goodness Mfg. to handle creative and media chores on its $20 million account.
  • Raley's Family of Fine Stores
    Hoffman/ Lewis
    Raley's Family of Fine Stores, a family-owned supermarket chain based in West Sacramento, Ca awarded Hoffman/ Lewis its advertising account. Hank Blank conducted the agency search. The agency bested Baker Street Advertising, Swirl and incumbent Mering Carson for the win.