Ogilvy & Mather was awarded creative chores on Ikea's $90 million advertising account. Deutsch previously handled the account. SCPF, O&M's Hispanic partner, will also work on the account.
Orbitz selected BBDO to handle creative chores on its $40 million advertising account.
Hilton Hotels placed its global creative account in review. Incumbent Young & Rubicam will defend.
Century 21 Real Estate named MRM Worldwide as its lead agency for national advertising and Mullen as lead agency for the brand's public relations and social media chores.
Universal McCann was awarded media duties for Panasonic Australia's $10 million account, previously handled by Essence Media.
Brunner has been named agency of record for Eaton Corporation's Vehicle Group. The agency won the account following a six-month review. The Vehicle Group includes Eaton's Automotive and Truck businesses. Brunner has been agency of record for Eaton's Golf Pride brand since 2003.
Dentsu America was picked to create the new visual voice for Microsoft Advertising industry marketing at the 2010 Cannes Lions International Advertising Festival and Awards.
Connelly Partners was tapped to handle advertising duties for Samsonite.
Warschawski was named U.S. agency of record for Go Ape, a treetop adventure company.
Kaspersky Labs awarded IP Pixel digital creative duties on the global launch of its latest product, PURE total computer protection software. The agency will be developing a Web site and social media extensions for the product, launching this spring.
Activision Blizzard awarded TBWA/Chiat/Day U.S. creative duties for its Guitar Hero brand. Crispin Porter + Bogusky previously handled the $13 million advertising account.