Accounts on the Move
Monday, March 15, 2010
  • Ikea
    Ogilvy & Mather
    Ogilvy & Mather was awarded creative chores on Ikea's $90 million advertising account. Deutsch previously handled the account. SCPF, O&M's Hispanic partner, will also work on the account.
  • Orbitz
    BBDO
    Orbitz selected BBDO to handle creative chores on its $40 million advertising account.
  • Hilton Hotels
    In review
    Hilton Hotels placed its global creative account in review. Incumbent Young & Rubicam will defend.
  • Century 21 Real Estate
    MRM Worldwide and Mullen
    Century 21 Real Estate named MRM Worldwide as its lead agency for national advertising and Mullen as lead agency for the brand's public relations and social media chores.
  • Panasonic Australia
    Universal McCann
    Universal McCann was awarded media duties for Panasonic Australia's $10 million account, previously handled by Essence Media.
  • Vehicle Group
    Brunner
    Brunner has been named agency of record for Eaton Corporation's Vehicle Group. The agency won the account following a six-month review. The Vehicle Group includes Eaton's Automotive and Truck businesses. Brunner has been agency of record for Eaton's Golf Pride brand since 2003.
  • Microsoft Advertising project
    Dentsu
    Dentsu America was picked to create the new visual voice for Microsoft Advertising industry marketing at the 2010 Cannes Lions International Advertising Festival and Awards.
  • Samsonite
    Connelly Partners
    Connelly Partners was tapped to handle advertising duties for Samsonite.
  • Go Ape
    Warschawski
    Warschawski was named U.S. agency of record for Go Ape, a treetop adventure company.
  • Kaspersky Pure
    Pixel
    Kaspersky Labs awarded IP Pixel digital creative duties on the global launch of its latest product, PURE total computer protection software. The agency will be developing a Web site and social media extensions for the product, launching this spring.
  • Guitar Hero
    TBWA/Chiat/Day
    Activision Blizzard awarded TBWA/Chiat/Day U.S. creative duties for its Guitar Hero brand. Crispin Porter + Bogusky previously handled the $13 million advertising account.