Monday, March 28, 2011
- In review
BMW of North America placed its U.S. creative account in review. - The Martin Agency
The Martin Agency was awarded Norwegian Cruise Line's estimated $50 million marketing account, previously handled by GSD&M Idea City. - Y&R
Office Depot has parted ways with it agency, Y&R. - Woods Witt Dealy & Sons
Woods Witt Dealy & Sons was named agency of record for soft drink brand, Cheerwine. The agency will handle creative, strategy, interactive and media duties. - Young & Rubicam
Young & Rubicam has been named agency of record for the Beeline telecommunications brand in Russia. The account will be led by Y&R Moscow. First work will launch in June. - Razorfish and Kaplan Thaler Group
Sheraton Hotels & Resorts tapped Razorfish as its lead agency, working alongside sister agency, Kaplan Thaler Group. - Draftfcb New York
The U.S. Ski and Snowboard Association, the national governing body for Olympic skiing and snowboarding, selected Draftfcb New York to generate awareness for its new U.S. Freeskiing brand. - Kirshenbaum Bond Senecal & Partners
Steak 'n Shake hired Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account. - Tribal DDB
Tribal DDB was awarded global digital work for Unilever's Flora/Becel margarine brand. Ogilvy & Mather previously handled the work. - Stein Rogan + Partners
uTest, a marketplace for software testing services, hired Stein Rogan + Partners to handle digital advertising and brand positioning and design across its Web site. - Harmelin Media
Harmelin Media was tapped to handle media planning and buying chores for Blue Diamond Growers. - Blue Moon Works
Blue Moon Works was selected by Kate Spade New York to handle digital marketing duties.
