Accounts on the Move
Thursday, July 28, 2011
  • Comcast
    Maxus and SMG
    NBC Universal and Comcast Corp. awarded their combined $1.4 billion media buying and planning business to GroupM's Maxus and Publicis Groupe's SMG.
  • Royal Caribbean
    In review
    Royal Caribbean placed its global media account, estimated at $60 million, in review. JWT and Mindshare currently handle the account.
  • Hostess
    Bernstein-Rein
    Bernstein-Rein was named agency of record for all Hostess brands, including Hostess, Drake and Dolly Madison snack cakes as well as bread brands such as Wonder, Nature's Pride, Merita and Butternut, after a review that included Grey New York. BR will handle creative duties, strategy, digital and media buying and planning.
  • Marriott International
    In review
    Marriott International placed its global media buying and planning account, estimated at $80 million, in review.
  • Haverty Furniture
    Bernstein-Rein
    Bernstein-Rein Advertising Agency was named agency of record for Haverty Furniture. The agency will handle media planning and buying, analytics, creative, social media and digital work.