Ogilvy & Mather was awarded the global Holiday Inn account, previously handled by McCann.

Milk West, a new partnership comprised of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, named DDB Canada’s Vancouver office as its agency of record.

Southwest Airlines added TBWA/Chiat/Day, Los Angeles to its agency roster.

GS&F was named agency of record for frozen yogurt chain Sweet CeCe’s. The agency will provide branding and communications strategies, project management, public and media relations, creative design, web design and social media strategies.

Boxing Clever was named promotional and interactive agency of record for Woodford Reserve, North America, tapped to handle creative for promotions, events, and mobile and digital marketing.

Digitas was named digital agency of record for Taco Bell.