BFG BFG was named agency of record for Shoney’s casual dining restaurants, following a review. The agency will lead creative, including TV, radio, print, outdoor and social, digital and point of
Euro RSCG Chicago Euro RSCG Chicago was tapped to handle creative and strategic chores for The Laughing Cow (Mini Babybel, Wedges and Smooth Sensations Cream Cheese Spread) and Boursin cheese, both under the Bel
Brands umbrella. Euro RSCG Chicago will work on brand strategy and develop marketing efforts for broadcast and print, along with digital and emerging media.
Engauge Engauge has been named advertising and digital agency of record for HoneyBaked, representing more than 400 franchise and corporate-owned stores. The scope of the work includes strategic planning,
creative, media, digital and social strategy, broadcast and direct mail elements.