Accounts on the Move
Monday, July 23, 2012
  • MGM Resorts International
    R&R Partners
    R&R Partners was tapped by MGM Resorts International to handle the company’s traditional media planning and buying chores.
  • New Orleans Tourism Marketing Corporation
    Dentsu America
    Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketing agency of record contract.
  • NASCAR
    Ogilvy & Mather
    Ogilvy & Mather was tapped as agency of record for NASCAR.
  • Shoney’s
    BFG
    BFG was named agency of record for Shoney’s casual dining restaurants, following a review. The agency will lead creative, including TV, radio, print, outdoor and social, digital and point of sale responsibilities.
  • Bel Brands
    Euro RSCG Chicago
    Euro RSCG Chicago was tapped to handle creative and strategic chores for The Laughing Cow (Mini Babybel, Wedges and Smooth Sensations Cream Cheese Spread) and Boursin cheese, both under the Bel Brands umbrella. Euro RSCG Chicago will work on brand strategy and develop marketing efforts for broadcast and print, along with digital and emerging media.
  • HoneyBaked
    Engauge
    Engauge has been named advertising and digital agency of record for HoneyBaked, representing more than 400 franchise and corporate-owned stores. The scope of the work includes strategic planning, creative, media, digital and social strategy, broadcast and direct mail elements.
  • CenterLight Health System
    Gravity Media
    CenterLight Health System tapped Gravity Media to create an advertising and communications campaign.
  • Buffets, Inc.
    Conversation
    Buffets, Inc. has tapped Conversation to handle digital creative chores, including web, mobile and social campaigns.