Deutsch LA was named agency of record for Zillow, a real estate information marketplace. The agency will handle creative, account planning and media planning duties.

Rain-X, a line of consumer automotive and glass care products, named Cramer-Krasselt Milwaukee as its agency of record, following a review. The assignment will include branding and positioning, advertising and social media chores.

IAM Advertising, an agency operated by students at the High School for Innovation in Advertising and Media (IAM), has signed its first paying client. The National Black Programming Consortium/BlackPublicMedia.org tapped IAM Advertising to promote its 4-hour PBS documentary series, DC Met: Life Inside School Reform, scheduled to air in Spring 2013.

KSL Media was awarded the Frontier Communications Corporation account after a review.

LevLane was named agency of record for the orthopaedic specialist Rothman Institute, Philadelphia, without a review. The incumbent was The Merz Group, West Chester, Pa.