- Colle+McVoy
Colle+McVoy was named agency of record for Bellisio Foods, a manufacturer of frozen meals in the United States. The agency will handle all strategic planning, media buying, creative, social media, public relations and in-store promotions for the company's Michelina's brand and the licensed Boston Market and Chili's Grill & Bar brands for the frozen food category. "Colle+McVoy's passion for our business, unique strategy, creative and media expertise inspired us," said Jolene Nelson-Helm, CMO, Bellisio Foods. "We are confident that Colle+McVoy is the right strategic partner to help us achieve our growth goals." "Bellisio foods has great momentum and aggressive growth goals. We are honored to partner with them on this journey," said Christine Fruechte, CEO," Colle+McVoy, which won the business after a review. Additional Colle+McVoy clients include Caribou Coffee, Explore Minnesota Tourism, General Mills, Indian Motorcycle, Kozy Shack, Land O'Lakes, Nestle Purina, Novartis and USA Swimming.
- We Are Social
MSC Cruises tapped We Are Social as its global social media agency, takes with handling social media strategy and campaigns. The account will be led by We Are Social Italy. "This new partnership with We Are Social marks a ramping up of our drive to engage with diverse online communities in ways that traditional marketing cannot," said Luca Catzola, CMO of MSC Cruises. "This is proof that MSC Cruises believes and invests in the potential of social media." MSC Cruises spent $339,000 on measured media in 2013, down from $564,000 spent in 2012, according to Kantar Media. - Karsh Hagan
Karsh Hagan successfully retained the Colorado Tourism Office account, following a review that included six agencies. The account, valued at $10 million, has been handled by Karsh Hagan for the past three years. "We are grateful to everyone that participated and had an impressive pool of submissions to review, yet Karsh Hagan really stood out," said Al White, director of the Colorado Tourism Office. "The 'Come to Life' campaign, now beginning its third year, has proven to be one of the most successful campaigns the Colorado Tourism Office has ever launched thanks in large part to the efforts of the team." - Arketi Group
Arketi Group was tapped by XINNIX, a provider of mortgage sales and leadership training, to create a new brand identity. The company is expanding its offerings to meet market demand for different training regimens including new digital offerings. Arketi created a brand identity including a new website and a complete redesign of XINNIX's collateral strategy, including a corporate brochure, product offering pieces, email templates and trade show materials. "Before Arketi stepped in we felt our brand, including our website, was no longer an accurate reflection of our business and the array of services that we offer mortgage organizations," said Casey Cunningham, founder and CEO of XINNIX. "From the beginning, Arketi had a good grasp of our industry and was able to successfully create a modern and more efficient website that has truly delivered results. Our new brand identity is being noticed in the marketplace." - Myjive
Project L.I.F.T., a non-profit organization for the Charlotte-Mecklenburg School system, named Myjive as its digital agency of record. The agency will provide Project L.I.F.T. with services focused on recruiting top teachers through brand awareness via digital, traditional and social media channels. Project L.I.F.T (Leadership & Investment For Transformation) is a five-year initiative that engages teachers, communities and students to reach a 90 percent graduation, proficiency and growth rate at nine Charlotte-Mecklenburg Schools. Myjive will lead marketing efforts to attract more than 1,000 viable applications from K-12 teachers. "We couldn't be happier with this opportunity to work with Project L.I.F.T.," said Albert Banks, co-founder and managing director of Myjive. "We are invested in the education of our youth and are thrilled to help with the initiative. Our strategic direction and creative capabilities will help Project L.I.F.T. drive results through the recruitment of better teachers."
