- Cuker Interactive
Cuker Interactive was awarded digital strategy work for American Elements and Dogswell. American Elements, a provider of advanced materials for aerospace, automotive, electronics, and consumer products industries, hired Cuker to develop digital strategy, design and development for the company's new website, as well as mobile approach and SEO strategy. In addition, natural pet food brand Dogswell tapped Cuker to develop digital strategy and a mobile responsive website to support the company's brand update. Founded in 2004, Dogswell is a Los Angeles-based company that creates natural pet food and treats that are free of any corn, wheat, soy or other fillers.
- DDB Canada
DDB Canada's Vancouver office was named agency of record for PayWith Worldwide, a new mobile payments and marketing company. PayWith Worldwide, based in Vancouver, recently launched a mobile app that allows anyone to securely pay with their smartphone and receive instant rewards. "After a successful introduction in Vancouver, PayWith is now partnering with DDB Canada to make its mCard top-of-mind with merchants and consumers," said Rob Whittle, chief marketing officer, PayWith Worldwide. "As its first assignment, the agency has been charged with strengthening our brand's positioning, and as we grow the business locally and roll out across North America, DDB Canada will develop creative campaigns for PayWith to effectively showcase the many benefits of our mobile payments, rewards and marketing solutions." With PayWith's app, merchants can implement their own consumer reward programs similar to the Starbucks Rewards app. In Canada, PayWith is currently available in more than 200 locations in metro Vancouver, including Fresh Bowl, Juice Hair Salon and Esthetics, the Freshslice Pizza chain operating in BC and Ontario, the Vera's Burger Shack chain, the Craft Beer Guild and a host of independent merchants ranging from bike rental to marine supply stores. - Upshot
Following a review, Ball Horticultural Company, a producer and wholesale distributor of ornamental plants, hired Upshot as agency of record on its two consumer brands: Wave (Petunias and Pansies) and Burpee Home Gardens (Vegetables, Herbs and Flowers). The Chicago-based agency was tasked to help create demand for the brands through brand strategy, creative development and execution, digital initiatives, retail marketing and media planning and buying. Upshot will partner with Zapwater for public relations work. "We're excited to work with Ball Horticultural," said Brian Kristofek, President & CEO of Upshot. "People of all ages have passion for this category and they look to the Burpee Home Garden and Wave Petunia brands for their inspiration. It's the perfect combination to fuel conversations across the entire marketing mix." Media spend for Wave pansies and petunias has increased from 2102 to 2013, according to Kantar Media. Wave spent $304,000 on its pansies brand in 2013, up from $151,000 in 2012. The company spent $263,000 on its line of petunias up from $114,000 in 2012.
- MeringCarson
Victorinox Swiss Army tapped MeringCarson to develop a national timepiece marketing campaign. The account, which has done little U.S. advertising in recent years (roughly $21,000 spent on measured media in 2013, per Kantar Media), was awarded following a review. Initial work will focus on the catalog of Victorinox Swiss Army watches. - LRXD
Denver-based agency LRXD has added Bare Snacks and Lenny & Larry's to its roster of clients. LRXD was appointed lead marketing agency for both brands following a competitive pitch process. Bare Snacks is a San Francisco-based food company that produces a line of Snacks Gone Simple -- each made with seven ingredients or less and sans artificial flavors. Bare Snacks spent $158,000 on measured media in 2013, according to Kantar Media. Lenny & Larry's is a Northridge California-based bakery focused on high protein muffins, cookies and other all natural baked goods. - Movement Strategy
USA TODAY named Movement Strategy as its social media agency of record.
