Monday, March 2, 2015
- Havas Formula
Havas Formula was awarded PR work for Boostcase, a company that creates vibrant-colored iPhone Power Cases that's part of industrial design house Carte Blanche. The agency is charged with increasing brand awareness within technology, business and lifestyle media. The media relations program will include the support of three major launches: the release of Boostcase's iPhone 6 and 6 Plus Power Cases, Carte Blanche's new luxury-tech accessories collection of wallets, handbags and fitness accessories and the Obscurity in Power portable power line. The Obscurity in Power Collection is a line of compact external power solutions in the shape of a lipstick, dice and domino. "We are delighted to be working with such creative and talented professionals who truly understand the landscape we are trying to navigate," said Jeff Sunga, Brand and Marking Director of Boostcase. "Havas Formula brings proven expertise and success within the consumer technology industry." Havas Formula Consumer Technology team's experience in the technology and lifestyle space includes work for brands like mophie, Octa, Sound United and Monoprice. - Moosylvania and Sparkpr
Steaz, a manufacturer of organic and fair trade green tea, named Sparkpr's NY as its PR agency of record and Moosylvania as its social media agency. Social media and PR programs will highlight Steaz products, the company's commitment to Fair Trade, as well as its new brand ambassador, Darrelle Revis of the New England Patriots. "Allying with these two national agencies gives Steaz an unparalleled opportunity to raise Steaz' national profile among a broad audience interested in great taste and good health," said Linda Barron, CEO of Steaz. "Most importantly, both agencies are passionate about our business and the success of Steaz." - Publicis Seattle
Leading early childhood education provider, Knowledge Universe, tapped Publicis Seattle as its agency of record to elevate its various brands, including KinderCare Learning Centers. In addition to the KinderCare brand, Publicis Seattle will also work on sister brand Champions, Before-and After-School Programs for children ages 5-12. "As a trusted leader in early childhood education for more than 40 years, we know you need to continually reexamine and refresh your approach," said said Gail Galuppo, chief marketing officer of Knowledge Universe. "We're excited to work with the Publicis Seattle team to move our brands forward and showcase our unique service differentiators in 2015." Knowledge Universe operates more than 1,600 community-based centers across the country. - Firehouse
Dallas-based agency, Firehouse, was named agency of record for VertsKebap [VERTS-kuh-BOP], a restaurant chain based in Austin, Texas. VertsKebap, with 19 locations across Texas, specializes in doner kebaps and brings customers European street food with an American twist. Firehouse is currently working on new and will supply VertsKebap with brand planning, in-store creative, integrated advertising campaigns and media planning duties. A new campaign will launch in April. "We were focused on finding the right fit for our brand and Firehouse proved to be just that," said Michael Heyne, Co-Founder and CEO of VertsKebap. "The chemistry was evident from early in the selection process. Firehouse not only understands the industry in which we operate, but they also understand our company vision and goals we've set out to accomplish." - Kahn Media
SCG Brands, the parent company of Surf City Garage and Paradise Road Car Care, named Kahn Media as its agency of record. Kahn Media will be charged with social media marketing, brand journalism, public relations and strategic communications duties. "Surf City Garage has grown at an incredible rate since we launched our car care line in 2007," said Tim Miller, founder and CEO. "We chose Kahn Media to grow even faster. We're entrepreneurs, so we were impressed with Kahn's non-traditional approach and personal relationships with high-profile car builders and top industry brands." Surf City Garage markets its professional washes, waxes, polishes and surface care products nationwide as well as in more than 20 countries worldwide.
