Accounts on the Move
Monday, March 9, 2015
  • Merrick Pet Care
    TDA_Boulder
    TDA_Boulder was named agency of record for Texas-based Merrick Pet Care. The agency will handle print, digital and outdoor advertising, along with online content marketing. Merrick Pet Care makes natural and organic pet foods using only fresh, local ingredients. In 2012, Merrick acquired the Organix, Natural Ultramix and Good Buddy pet food and treats lines, now available at PetSmart, Petco and natural grocery stores. Additional TDA_Boulder clients include FirstBank, Daiya Foods, General Mills, Deschutes Brewery, Patagonia and Newton Running.
  • Schwab’s Trading Services
    The Richards Group
    The Richards Group was named agency of record for Schwab's Trading Services business. Havas previously handled the account. The agency will handle creative development and digital marketing, with new work launching later this year. "Traders are looking for more than just a trading platform -- they want insights and education, and they want it on their terms," said Trey Robinson, vice president of marketing for Schwab Trading Services. "We are passionate about providing our clients with the resources and expertise they want on their journey to become better traders. The Richards Group understands our purpose inside and out, and we look forward to working closely with them to launch new creative in the coming months." Charles Schwab spent $180 million on measured media in 2013 and $125 million the first nine months of 2014, according to Kantar Media.
  • Church’s Chicken
    BFG Communications
    BFG Communications was awarded digital strategy, social media and community management work for Church's Chicken. BFG will manage the account out of its Atlanta office. "As we build out our social media acumen and digital strategy we are successfully breaking into this category," said Kevin Meany, President/CEO of BFG. "We're excited to partner with Church's and work together to help this highly recognized brand share its unique story and engage consumers like never before." Church's Chicken spent $15.1 million on measured media in 2013 and $11.4 million during the first nine months of 2014, according to Kantar Media. Additional BFG clients include Campari, The Coca-Cola Company, Delta Air Lines and the South Carolina Department of Parks, Recreation & Tourism.
  • La Madeleine Country French Cafe
    Firehouse
    Dallas-based agency, Firehouse, was named agency of record for La Madeleine Country French Cafe. The agency will handle strategic planning, creative development and media planning. New work will launch this spring. Founded in 1983 in Dallas, La Madeleine serves its authentic country French food for breakfast, lunch and dinner at more than 70 cafes across Texas, Oklahoma, Louisiana, Georgia, Virginia and Maryland. In the near future, locations will open across Colorado, Florida and Arkansas. "La Madeleine is well positioned in its category and has a new commitment to expansion - it's an ideal fit for what we do best," said Mark Hall, founder and president of Firehouse. "We are eager to tell the la Madeleine story and help drive the kind of growth the brand is seeking." The partnership with La Madeleine comes on the heels of Firehouse being named agency of record for VertsKebap, a fast-casual chain in Austin.
  • Pawn America
    Cuneo Advertising

    Minnesota-based Pawn America named Cuneo Advertising as its agency of record for its Pawn America, Payday America, CashPass Pre Paid Debit Card and My Bridge Now brands. "We're excited by the tools Cuneo brings to the table," says Pawn America CEO, Brad Rixmann. "It is imperative that we stay in touch with and communicate with our customers so that they can take full advantage of all the value-focused services and products we provide." Added Larry Cuneo, owner of Cuneo Advertising: "The Cuneo team is excited to join forces with the Pawn America team. They have grown to become a significant retail operation and financial center serving multiple communities in several Midwest States."