Monday, May 11, 2015
- AKQA
AKQA was named digital agency of record for Delta Air Lines, following a review. This partnership build on an already exiting relationship between AKQA and Delta; AKQA has served as Delta's mobile agency of record since 2010. In its expanded role, AKQA will help create and manage digital experiences for Delta customers, including the flagship delta.com. "Our partnership with Delta is a true collaboration, creating work that's admired by the industry and loved by travelers worldwide," said Ajaz Ahmed, CEO of AKQA. "We are delighted to build on these strong foundations with new momentum to deliver the ultimate digital experience that will further extend Delta's lead." Delta spent $54.3 million on measured media in 2014, according to Kantar Media. - Kepler Group
Kepler Group was tapped to manage digital display planning, buying and optimization for Bed Bath & Beyond and buybuy BABY. Bed Bath & Beyond spent $27.6 million on measured media in 2014, according to Kantar Media. - NAIL Communications
Lightlife Foods, a creator of plant-based foods for health-conscious consumers, tapped NAIL Communications to create a digital and social media campaign about adding plant protein to consumers' diets. This is a latest CPG win for the agency, which includes the Popcorn Indiana account and the launch Petite Creme for Stonyfield. "Vegetarians only account for 6 percent of the US population, so instead of focusing on this small segment, we'll essentially target people who eat food," said Jeremy Crisp, NAIL Communications. "Starting with social media, we'll build an awareness for the brand, especially for those of us who strive to go meatless at least once a week, maybe more." Lightlife Foods spent $1.5 million on measured media in 2013, according to Kantar Media. - Catch New York
Rally Bus, a crowd-powered, on-demand event travel company, hired Catch New York to redesign its brand and digital presence, starting with its mobile app and website. Catch's redesign of the app will include new tools to help Rally Bus and its customers use social media to help discover the app and the rides it provides. "We were looking for an agency partner to help us strengthen our digital presence, refine our branding and continue to enhance our user experience," said Rally Bus founder and CEO, Numaan Akram. - Two by Four
Two by Four was named agency of record for Ronald McDonald House Charities of Chicagoland and Northwestern Indiana. The agency will be responsible for developing creative campaigns to raise awareness and understanding of the Ronald McDonald Houses and their mission, as well as promoting fundraising initiatives. The Houses allow families to eat, sleep and find emotional support -- just blocks from where their child is being treated. "We love the Ronald McDonald House, everything they stand for, and are honored to help support and spread the word of their mission," said David Stevenson, President and Executive Creative Director of Two by Four. - Haberman
LeafLine Labs, a Minnesota-based medicinal cannabis provider, named Haberman, Minneapolis, as its agency of record. The agency is tasked with introducing LeafLine's brand experience through website development, public relations, provider and patient education and marketing services. "We are proud to work with LeafLine Labs to help set the standard in this emerging market," said Fred Haberman, co-founder and CEO, Haberman. "We believe that LeafLine will be a model -- not only in Minnesota but across the United States -- for how the medicinal cannabis industry can best meet the needs of patients who may benefit from this medicine."
