Monday, June 1, 2015
- OKRP
Ace Hardware selected Chicago-based O'Keefe Reinhard & Paul (OKRP) as its strategic and creative advertising agency, following a review. "We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways," said Jeff Gooding, senior director of consumer marketing, Ace Hardware Corporation. "Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to our target audience." Added Tom O'Keefe, CEO of O'Keefe Reinhard & Paul: "We're extremely proud to be their new partner, and are excited to help them grow their business in new ways, while staying true to the bedrock values that have made them such a great brand." Ace Hardware spent $63.3 million in 2014, up from $52.6 million spent in 2013, according to Kantar Media. Additional OKRP clients include Big Lots, YUM Brands and Turtle Wax. - RPA
Following a review, RPA was named agency of record for ampm, a west coast-based convenience store with more than 950 locations. Ogilvy LA previously handled the account. RPA will handle strategic, creative, social media and digital elements. "Twenty years ago, RPA created their iconic 'Too much good stuff' campaign, which is still going strong," said Pete Imwalle, COO at RPA. "So we’re beyond thrilled to be partners again in the quest to unlevel the playing field for ampm." Additional RPA clients include American Honda, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy and Mandalay Bay Resort and Casino.
- Dieste
Borden Dairy Company named Dieste as agency for its LALA brands in the U.S. LALA already has a presence in Latin America and aims to grow its U.S. presence via its local brand, Borden. The agency will manage brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets. "The decision to work with Dieste came after a long agency review process," said Desiree Johnson, director of marketing for LALA. "Dieste's business acumen, strategic thinking and breakthrough creative were clearly evident through out the process." - Chemistry Club
Following a review, Chemistry Club was selected by the San Francisco Museum of Modern Art (SFMOMA) to create a campaign for the museum’s reopening in 2016. SFMOMA spent $259,000 on measured media in 2013 and $181,000 in 2014, according to Kantar Media.
