Monday, June 15, 2015
- Mortenson Safar Kim
Mortenson Safar Kim (MSK) was named agency of record for Anheuser-Busch's Michelob Golden Light brand. The agency will handle TV, OOH, digital advertising, social media, and on- and off-premise point-of-sale marketing, targeting Minnesota millennials. MSK's first work launched in May with a pair of 30-second TV commercials. "The spots highlight the state's unique traditions and local swagger, while celebrating people who exemplify the Minnesota lifestyle," said Peter Kim, partner and executive creative director, MSK. The agency, with offices in Milwaukee and Indianapolis, also work with Aurora Health Care, Sentry Foods, Klement's Sausage, Hoosier Lottery, and the Indianapolis Motor Speedway, to name a few. - United Entertainment Group
ASICS America Corporation tapped United Entertainment Group (UEG) to handle strategic communications planning and execution, including corporate positioning, thought leadership, event and athlete promotion, product launches and showrooms, and media relations. In addition, UEG's experiential marketing unit has been tapped to support select projects and events. "ASICS is one of the most respected companies in the global sports performance industry and we are thrilled that they have selected UEG as their new strategic communications partner in the U.S.," said Mary Scott, UEG president of sports and experiential. ASICS spent $16.2 million on measured media in 2014, up from $14.6 million spent in 2013, according to Kantar Media. - School of Thought
Following a three-month review, School of Thought, San Francisco, was tapped by municipal government agency San Francisco Department of the Environment to help the city achieve its conservation goal of "Zero (landfill) Waste" by 2020. A $500,000 budget will fund out-of-home, experiential and paid social advertising and SEO. Agency selection was led by Donald Oliveira, outreach program manager for SFE. Additional School of Thought clients include North Lake Tahoe, WebEx, Red Bull, Nakd Energy Bars and Milliman. - Boathouse Group
WBUR, Boston's NPR news station, tapped Boathouse Group to handle its marketing account, following a review. Allen & Gerritsen was the incumbent. PinSeeker Consulting handled the review. The agency is charged with brand strategy and positioning, creative development, social strategy and media strategy. New work is expected this fall. The radio station produces national NPR programs On Point, Here & Now, Only A Game and Car Talk, as well as a local daily newsmagazine, Radio Boston. WBUR spent $348,000 on measured media in 2014, up from $227,000 spent in 2013, according to Kantar Media. - Arieff Communications
Arieff Communications added Kelly Moore Paints and It's It Ice-cream to its roster of clients. For Kelly Moore Paints, the agency is charged with product PR, corporate, trade and advocacy work, blogger relations, and social responsibility/community building around the brand's 70th anniversary. Arieff Communications was named the first PR agency of record by It's It Ice-cream to introduce the brand to New York. The agency will develop all external communications, including traditional media and blogger relations, social media engagement and event activities.
