Monday, June 29, 2015
- Divot
Divot was named agency of record for the Ladies Professional Golf Association. The Austin-based agency was launched by former CP+B and GSD&M creative director, Rich Tlapek, and former PGA Tour vice president and GSD&M alum, Kent Simon. New LPGA ads focus on the athleticism and intense level of competition in the LPGA. The first spot, "Raising The Bar," features 18 year-old Lydia Ko and former major winner Morgan Pressel along with Lexi Thompson, Brittany Lang, Belen Mozo and So Yeon Ryu. In addition to the recent LPGA work, the agency created a spot for Girls Golf, in conjunction with the USGA, that will debut during the U.S. Women's Open in July. "I worked with Kent and Rich for 8 years on the PGA Tour brand," said Jon Podany, chief commercial officer of the LPGA. "We have a great relationship and we're excited to have them working on the LPGA." The LPGA spent $1.1 million on measured media in 2014, up from $458,000 spent in 2013, according to Kantar Media. - Campbell Ewald
Campbell Ewald was named agency of record for Covered California, the state-run health care exchange, following a review. Weber Shandwick previously handled the account. The agency will handle strategy, creative, digital and social media elements, as well as media planning and buying. In addition, Campbell Ewald will lead a consortium of agencies, consisting of Casanova Pendrill, Lagrant Communications and Intertrend, that will focus on reaching California's Hispanic, African-American, Asian, LGBTQ and millennial residents. New work will launch in the fall. "We are thrilled to partner with Covered California to make sure the state's diverse and growing population has fair and equal access to quality health care," said Angela Zepeda, president and chief marketing officer of Campbell Ewald. Covered California spent $43.3 million on measured media in 2014, up from $17.4 million spent in 2013, according to Kantar Media. - BSUR Amsterdam
Princess Yachts International, owned by the Louis Vuitton Moet Hennessy group, tapped BSUR Amsterdam as its global lead creative agency. The account was previously handled by local agencies on a project basis. BSUR will work on brand strategy, design and development, marketing collateral, video productions and product launches. Princess Yachts was founded in 1965 and celebrates its 50th anniversary this year. - Solve
Rock The Lunch Box, a social media community where parents can share and find healthy lunch options for kids, tapped Solve to handle creative, social media, display media and analytics. Rock The Lunch Box consists of organic brands Annie's Homegrown, Honest Tea, Applegate and Rudi's Organic Bakery. New work will launch this fall and aims to inspire parents to provide better nutrition to their children. "We're in the communication business but many of us are also parents," said Corey Johnson, president of Solve. "We applaud these organic brands for their commitment to placing the purest of foods into kids' lunch boxes, and are pleased to be tapped to help." - Current
De'Longhi Group America named Current, part of the Interpublic Group of Companies, as its public relations agency of record following a review. Work will be handled out of the agency's New York office. De'Longhi, a manufacturer of espresso, specialty cooking and home comfort products, charged Current with developing communications programs supporting its brands in the United States and Canada. Work will focus on building brand awareness and advocacy, and launching new products for the De'Longhi and Kenwood brands, as well as corporate brand building for De'Longhi Group America. "Our team was impressed by Current's home category expertise, creative thinking and genuine passion for our brands," said Maria Colon, director of marketing, De'Longhi Group America.
