Monday, October 26, 2015
- Narrative_
Narrative_, a New York-based agency founded by Russell Simmons, and Tricia Clarke-Stone, was named digital and social media agency of record for JCPenney. The agency has created campaigns for brands like Under Armour, DeLeon Tequila, Samsung, COTY and PEBBLE. JC Penney spent $383 million on measured media in 2014 and $148 million the first six months of 2015, according to Kantar Media. - Immortology
Following a three-week review, Immortology was named agency of record for Greenfield Capital Partners, a private equity fund that invests in the legal cannabis industry. Immortology is charged with developing a brand identity, advertising, website and collateral. First work, to break in late fall, will target domestic and international high-wealth investors and investment managers, with print, online and direct mail elements. Additional Immortology clients include Courtyard Commons, Classical Elements, Armstrong Athletic Club, Care Plastic Surgery, Governors Club, The Museum of Life + Science, Mark Jacobson Toyota and YMCA of the Triangle. - Curiosity Advertising
Curiosity Advertising was named social media agency of record for Roto-Rooter Plumbing & Drain Services. The agency is charged with building a strong social media voice for the brand. Debut work launched in October and includes social content, video and digital banners. "The Curiosity team has the experience and creativity to amplify and broaden Roto-Rooter's voice via social media," said Robert Goldschmidt, executive vice president of Roto-Rooter. "The way brands communicate with the public is changing quickly, so we are partnering with Curiosity to shape our social media and branding strategy so we can better reach and relate to prospective customers in need of the plumbing, drain cleaning and water cleanup services provided by Roto-Rooter." Additional Curiosity Advertising clients include P&G, Dean Foods, Gorilla Glue, Totes, Cincinnati Bell Communications and The U.S. Navy. - Gluttony
Stephen Silver jewelry house tapped Gluttony New York as its agency of record. Gluttony has experience working with jewelry and watch brands, having created commercials for Ritani and recently designing a 12-language global website for Bulova. The agency is presently designing Stephen Silver's annual catalog, which includes shooting all jewelry and watch pieces with New York-based photographer Justin Piccioti. Gluttony is also charged with print, signage and digital campaigns. - KenWerks
Triton, a men's jewelry brand and division of Frederick Goldman, tapped KenWerks as its marketing and public relations agency of record. The agency will handle all brand marketing, entertainment marketing and public relations for the brand. "We're honored to have been hired by the industry leader to work on one of their 'crown jewel' brands," said Ken Loo, founder and CEO of KenWerks. "We're excited to work with TRITON and its leadership to help build recognition of the company's expertise and appeal beyond the wedding band into intriguing new brand extensions."
