Monday, November 16, 2015
- SK+G Advertising
SK+G Advertising was named agency of record for SLS Las Vegas, a casino resort. The agency will help relaunch of the brand by handling a brand repositioning, ad campaign and media planning duties. The account was won following a review. Phenomenon previously handled the account. Based in Las Vegas, SK+G Advertising has also worked on MGM Resorts International, Wolfgang Puck, Fairmont Grand Del Mar, Montage Hotels & Resorts, Galaxy Macau and ARIA, to name a few. SLS Las Vegas spent $1.7 million on measured media in 2014 and $1.3 million the first six months of 2015, according to Kantar Media. - Moroch Partners
Moroch Partners was named media agency of record for Six Flags Entertainment Corporation. BPN previously handled the account. The Dallas-based agency will handle both digital and traditional media work, including audio, video, mobile, social, broadcast and out-of-home elements. "We realize that in order for us to maintain our current growth strategy, we need to embrace new media vehicles and work with an agency who can provide smart, creative media solutions in a nimble environment," said James Geiser, corporate vice president of sales and marketing at Six Flags. "The volume of capabilities that Moroch has at its fingertips to leverage consumer insights, both at a national and a local level, far surpassed our expectations. We look forward to utilizing these tools for our new media landscape, as our consumers become more and more digitally focused." Added Matt Powell, executive media director at Moroch. "In order to reach today's tech savvy youth who live and breathe on digital platforms, we need to shift our traditional thinking to a more comprehensive digital approach. With this strategy, we're looking forward to elevating the company to new heights, both figuratively and literally." Six Flags spent $37.6 million on measured media in 2014 and $17.1 million the first six months of 2015, according to Kantar Media. - Assembly
Assembly, MDC's full-service media agency, was awarded the Travelocity account, without a review. The agency presently handles media buying for sister companies Hotels.com and Expedia.com. The agency also handles media planning for Expedia.com. Assembly will handle media planning and buying for Travelocity, and work with Campbell Ewald, Travelocity's recently appointed creative agency. Zenith previously handled media chores. "We have been impressed with Assembly and their ability to quickly understand our business challenges and our need to use media to drive transactions," said Bruce Horner, director of media and alliances at Travelocity. "We have made the decision to work with Assembly to ensure that our brand and the Travelocity Roaming Gnome remain visible, relevant and differentiated in an increasingly competitive landscape." Added Martin Cass, CEO of Assembly: "We are thrilled to be working with yet another brand in the Expedia Inc. portfolio. The agency has a proven track record of excellence as the company’s strategic business partner that spans a decade." Travelocity spent $28.8 million on measured media in 2014 and $16.5 million the first half of 2015, according to Kantar Media. Additional Assembly clients include Arby's, Autotrader.com, The UPS Store, AMC, Timberland, Truth, 1-800 Contacts, FOX Sports, Vans and New York Life. - Swift
Swift, a POSSIBLE agency, was named digital agency of record for SweeTARTS. The agency will develop strategy, campaigns and event activations. SweeTARTS is the fifth Nestle brand to join Swift's roster of clients. Swift handles creative for Nestle's Hot Pockets, Stouffer's, Buitoni and Outshine brands. New work will launch in 2016. "SweeTARTS needs a partner to lead comprehensive digital strategy, and Swift has the people, the framework, and the experience to excel in that role," said Daniela Simpson, marketing manager at SweeTARTS. Added Liz Vakentine, CEO of Swift: "SweeTARTS is a fun, iconic, growing brand with a lot of momentum and an upcoming relaunch. We have great relationships with Nestle and enjoy collaborating to solve brand challenges and push the work." SweeTARTS spent $2.5 million on measured media the first six months of 2015, according to Kantar Media. - HP Hood
HMSDesign was tapped by HP Hood to develop a brand identity and package design for a new milk beverage, MilkWise. The beverage contains less sugar, calories and more calcium than traditional milk. HMSDesign partnered with Protagonist for the naming and positioning of MilkWise. HMSDesign conducted and led the design exploration process, including brand image, logo design, as well as creating the final package design. "We were pleased with HMSDesign's ability to quickly and successfully deliver a creative approach and treatment for MilkWise," said Lynne Bohan, vice president of public relations and government affairs, Hood. "We were equally impressed with their ability to use design elements to help clearly communicate the product's attributes. The design creates a strong shelf presence for the brand in an already cluttered dairy case." Based in Fairfield, CT, HMSDesign clients include Arctic Ease, Bolthouse Farms, The Connecticut Audubon Society, Dos Equis, Prestone and Sun Products.
