Monday, December 21, 2015
- The BAM Connection
The BAM Connection (BAM) was awarded work for Aptus Health, formerly known as Physicians Interactive. The agency has been working with Physician's Interactive since July to position and launch a new company that brings all of its affiliate companies together as one brand. The new brand, Aptus Health, officially launched in November, and reflects a new brand positioning, brand architecture and brand vision. The BAM Connection developed a website, launch video and office signage. This marks the latest healthcare-related win garnered by the agency since its inception, including work for Valeant Pharmaceutical on multiple brands and the American Heart Association/American Stroke Association. "As healthcare marketers ourselves, it was crucial for us to identify an agency partner that fully understands this unique space to represent us," said Brian Robinson, chief marketing officer of Aptus Health. "It was clear from the get-go that The BAM Connection had the industry expertise and the creative chops needed to meet the strategic and creative challenges inherent in transitioning an existing company, comprised of multiple brands, to a new company with a single vision, represented by a single brand." - The Martin Agency
The Martin Agency was tapped by Land O'Lakes as agency of record for its retail dairy foods brands including LAND O LAKES and Kozy Shack. The agency will handle communication planning and creative development as well as media planning and buying. For the review, The Martin Agency partnered with fellow Interpublic Group agency, Casanova Pendrill, for Hispanic marketing. The three-month review was conducted by consultant SelectResources International. Mithun previously handled the account. "We're delighted to begin work with The Martin Agency," said Tim Scott, chief marketing officer at Land O'Lakes, Inc. "From their speed in learning our business to their translation of strategy into impressive initial creative thoughts to their chemistry with our team, it's already a strong partnership." Land O'Lakes spent $8 million on measured media in 2014 and Kozy Shack spent close to $2.5 million on advertising in 2014, according to Kantar Media. Additional Martin Agency clients include Benjamin Moore, Chips Ahoy!, Discover, ExxonMobil, GEICO, Hanes, JFK Presidential Library and Museum, Oreo, Stolichnaya and Walmart. - MeringCarson
Following a regional review, LDK Ventures tapped MeringCarson to handle branding for the development of the Sacramento Railyards. The 200-acre project, currently in the planning stage, is expected to include retail/entertainment, an innovation district, a Kaiser hospital, a Railroad Technology Museum and mixed-use residential development. New work is slated to launch in early 2016. - Bob Gold & Associates
ZeeVee, a global manufacturer of video and signal distribution technology, tapped Bob Gold & Associates to lead its PR activities. ZeeVee is installed in thousands of facilities worldwide where there is a need to transport video content from multiple sources to multiple displays over any distance. "ZeeVee is transforming the digital video industry with its award-winning, SD, HD and Ultra-HD/4K solutions by delivering innovative, cost effective and easy to install distribution platforms," said Bob Gold, president and owner of Bob Gold & Associates. "This is a company that is well positioned for dramatic growth by serving a large variety of industries and institutions. We look forward to contributing to their rapid business development." - Kahn Media
Kahn Media was named public relations agency of record for Weistec Engineering, a designer and manufacturer of ultra-high performance parts, lifestyle accessories and apparel for Mercedes AMG enthusiasts. Kahn Media will work with Weistec to develop a brand strategy that expands its customer base beyond AMG enthusiasts. The agency will also handle PR for Weistec's new racing team which will field two AMG Customer Sports GT3s in the Pirelli World Challenge series next year. "We've seen what Kahn Media has been able to do with its other clients and we thought that working with them would be a natural fit," said Steven Aytnel, Weistec's director of operations. "It also helps that the whole company seems to be composed of hardcore car enthusiasts. I really feel like we're speaking the same language."
