Monday, January 11, 2016
- Drumroll
Independent agency Drumroll was tapped by My Fit Foods to handle brand identity development, retail experiential design and digital marketing. My Fit Foods produces handcrafted grab and go meals, targeting busy people who want to lead healthy lives. Previous work was handled in-house. "My Fit Foods strives to remain consistently in tune with how our customers are living their daily lives and how we can give them delicious and healthy food options that fit their needs," said David Goronkin, CEO of My Fit Food. "Drumroll's focus on creating brand love through thoughtfully planned and executed customer experiences aligns perfectly with our customer-first focus [as well as our aggressive business goals]." - Roundhouse
Roundhouse was named global agency of record for Reebok Classic. The Portland, Oregon-based agency is charged with creative development and production of all Reebok Classic campaigns beginning with the Spring/Summer 2016 and Fall/Winter 2016 seasons. The account will be led by Lani Reichenbach, account director and Mako Miyamoto, creative director. Roundhouse's relationship with Reebok also extends beyond Classics with the creation of retail campaigns for key Fitness products later in the year. "Roundhouse is a perfect fit for Reebok Classic," said Chris Bruyere, senior director, global brand creative at Reebok. "They have the experience and creativity we were looking for to build this area of our brand, and we're excited about the partnership." Reebok Classic spent $143,000 on measured media in 2014, according to Kantar Media. - Current
Radio Flyer named Current, part of the Interpublic Group of Companies, as its public relations agency of record, following a review. The agency will develop and execute communications programs supporting Radio Flyer's portfolio of classic products, upcoming launches 100th anniversary celebration in 2017. The account will be handled out of Current's Chicago office under the leadership of Amy Colton, an executive vice president at the agency. "Radio Flyer will mark a major milestone in 2017 as we& celebrate a century of facilitating family fun and lasting memories through imagination," said Robert Pasin, chief wagon officer of Radio Flyer. "The Current team demonstrated a deep understanding of our brand and category, and wowed us with innovative and creative ideas to further solidify Radio Flyer's role as the essential toy for making family memories." - nFusion
nFusion was named agency of record for Helm Boots. Previous work for Helm was handled in-house. The brand opted to hire an agency based on recent company growth. "We chose nFusion because of its nimble approach to marketing and proven ability to drive sales," said Joshua Bingaman, Founder of HELM Boots. "Their personalized, thoughtful approach is really in line with our brand philosophy and they truly understand the unique way our audience is influenced. nFusion's expertise will be paramount to our growth as we expand to other markets and extend our product line." - Stalwart Communications
Stalwart Communications added Texas-based EMS software company MedaPoint, to its client roster. The agency will handle public relations, marketing and advertising work. MedaPoint develops software solutions for Emergency Medical Services departments. Its web-based applications cover all elements of operations - from dispatch to ePCR and billing. MedaPoint currently supports more than 1,500 private and municipal EMS providers. "MedaPoint has quickly become a recognized leader in software solutions for Emergency Medical Services departments across the United States," said David Oates, APR, president of Stalwart Communications. "We have first-hand experience working in the EMS industry and see numerous opportunities to engage with MedaPoint's target audience and increase their pipeline of leads."
