Monday, January 25, 2016
- Maxus
Following a review that started last fall, Maxus successfully retained Church & Dwight's U.S. media account. Church & Dwight owns brands such as Trojan condoms, Arm & Hammer and OxiClean. The agency has handled the account since 2005. - SwellShark
SwellShark was named U.S. media agency of record for Virgin Atlantic, following a review managed by ID Comms. OMD previously handled the account. The agency is charged with media strategy, planning, buying and analytics duties to support Virgin Atlantic's "Business is an Adventure" campaign. The business will be led by SwellShark President Mary Perhach, with CEO Nick Pappas leading media strategy. The agency will work alongside Figliulo & Partners which handles creative duties for Virgin Atlantic. "It's difficult to overstate how excited and energized we are to be working with such a venerable brand -- one that has carved out a well-deserved reputation for innovative and effective advertising," said Mary Perhach, president, SwellShark. "We look forward to digging in and finding new ways to make Virgin Atlantic the first choice for this coveted group of travelers." SwellShark launched in 2010 and provides media services to Sotheby's International Realty, Hudson Whiskey, Applegate and Freelance Union, among others. Virgin Atlantic spent $3.1 million on measured media in 2013 and $3.8 million in 2014, according to Kantar Media. - Camp + King
Energizer Holdings tapped Camp + King as its agency of record, following a review. TBWA/Chiat/Day previously handled the account. With the selection of a new agency, the brand aims to engage in broader conversations with consumers and build new energy around the Energizer Bunny. The agency will handle traditional and digital work for both Energizer and Eveready brands. "Our strategy at Energizer is driven by our unparalleled knowledge of consumers' wants and needs," said Michelle Atkinson, chief consumer officer at Energizer. "We know what consumers want in their power and lighting products, and we also understand that they expect to engage in conversations with us in new and exciting ways. Our partnership with Camp + King brings us the right strategic and creative talent to do more with our iconic characters and power these new consumer connections." Added Roger Camp, co-founder of Camp + King: "The opportunity to introduce the Energizer Bunny to a new generation is a dream assignment and career highlight. Building on such a long-standing heritage is daunting, but that's exactly what makes it so exciting. We can't wait to get started." Energizer spent roughly $45 million on measured media, according to Kantar Media. - KBS
Monster, the online job site, named KBS as its global creative agency of record, following a review. BBDO previously handled the account. KBS is charged with working on integrated creative programs that will strengthen Monster's brand from both the job seeker and employer perspectives. "KBS's experience delivering real business results and successfully navigating complex brand environments makes them an ideal fit for Monster as we strengthen and expand our platform for best connecting jobs and people," said Mark Stoever, president and chief operating officer for Monster. "Together we are leveraging our twenty years of insight, expertise and brand recognition to redefine the industry we created." Monster spent $15.2 million on measured media in 2014 and $15.8 the first nine months of 2015, according to Kantar Media. - Eleven
Eleven was named agency of record for Columbus Foods, makers of salami and deli meats, following a review. There was no incumbent agency on the account. Columbus Foods has no recorded measured media spend in 2015, according to Kantar Media.
