Monday, February 1, 2016
- Spring O'Brien
Spring O'Brien was named PR agency of record for the Harley-Davidson Museum and Homestay.com. The Harley-Davidson Museum is a 20-acre museum in Milwaukee, open year-round for exhibits, programs, tours and events. Spring O'Brien will position the museum as a travel destination in its own right. Tapped as the North American agency of record for Homestay.com, a global booking accommodation website for travelers, Spring O'Brien will launch the company's first U.S. and Canada media campaign to generate buzz, raise awareness and drive traffic to the site. - J. Walter Thompson Atlanta
The United Service Organizations (USO) tapped J. Walter Thompson Atlanta to lead creative for its national brand advertising campaign. The account was won during an RFP, but there was no incumbent agency. The USO hasn't worked with an AOR in a few years; its last AOR was Williams Whittle of DC. The assignment includes support in launching new brand positioning in conjunction with the USO’s 75th anniversary. Campaign elements will include TV, radio, digital, social media, OOH and direct response. "We are proud to be supporting an iconic, American institution in the USO -- one that has been there for our service members and their families through some of the most challenging times in our history," said Marshall Lauck, chief operating officer, J. Walter Thompson Atlanta. "We studied our 75-year history and rediscovered what really lies at the heart of everything we do: We keep service members connected to the people, places and things they're fighting for," said Paul G. Allvin, senior vice president, brand advancement of the USO. "J. Walter Thompson's creative concepts and strategic approach were spot on, deeply moving and worthy of the iconic, American brand they will now represent." The USO spent $6.2 million on measured media in 2014 and $2.9 million the first nine months of 2015, per Kantar Media. - Angie's List
Following a review, Arnold Worldwide was named lead creative agency for Angie's List. Bradley and Montgomery previously handled the account. The company spent $87 million on measured media in 2014, per Kantar Media. - Bob Gold & Associates
Bob Gold & Associates was tapped to lead publicity efforts for Alliance for Women in Media Southern California Affiliate (AWM SoCal), a nonprofit organization founded in 1952 that helps to empower and fuel professional development of women across the media landscape. AWM SoCal offers membership to individuals in media and entertainment and provides networking events, education programs, community outreach, mentorship and scholarships. "We selected Bob Gold & Associates as our PR agency based on the firm's in-depth understanding and deep experience across the diverse media industry," said Samantha Brown, board president of AWM SoCal. "We are delighted to have Bob Gold & Associates' focus and enthusiasm support our organization." - VentureFuel
VentureFuel, a company that helps new ad technology and emerging media companies partner with relevant brands, joined forces with Be The Machine to enable national brands to advertise through experiential marketing. Be The Machine uses experiential marketing tactics to create consumer experiences for brands like Jeep, CBS and AT&T AdWorks, to name a few. With this partnership, advertisers will have the opportunity to reach target audiences through stunts, custom installations, unique media networks, live events and promotions. "Be The Machine has burst onto the experiential marketing scene with its unique ability to generate creative ideas and actually deliver upon those ideas -- a rare combination," said Fred Schonenberg, Founder of VentureFuel. "They see brand challenges as opportunities and, we are thrilled to be able to work with them to deliver unique programs for our brand partners." Added Patrick West, founder of Be The Machine: "VentureFuel is the clear leader in terms of monetizing unique advertising opportunities. We are thrilled to leverage our creative thinking and ability to deliver to their deep relationships with the biggest brands in the U.S."
