Accounts on the Move
Monday, March 14, 2016
  • Organic Valley
    Humanaut
    Humanaut was named the lead creative agency for Organic Valley, following a year-long marketing collaboration. The Chattanooga-based agency won the business after a successful campaign Organic Fuel protein shakes. Save the Bros" was a viral video that directed consumers to a website, educating them about the benefits of Organic Fuel and sharing a Buy-One-Bro-One coupon for a free product to share with a bro in need of clean protein. Save the Bros" T-shirts, gym bags and yoga mats were also available for those who wanted to support the cause. Humanaut will now handle all creative campaigns including a brand campaign and work for Organic Fuel and Organic Balance. Most recently, Big Spaceship and Swirl worked with Organic Valley on a project basis. "We're incredibly lucky to be partnering with such a mission driven cooperative of organic family farmers," said David Littlejohn, co-founder and chief creative director of Humanaut. You just can't beat doing great work for a client that's doing a lot of good in the world." Organic Valley spent $3.1 million on measured media in 2014 and $2.6 million the first nine months of 2015, according to Kantar Media.
  • DC Lottery
    MDB Communications
    Following a review, MDB Communications has retained advertising agency of record status for the DC Lottery and Charitable Games Control Board. The five-year contract, approved by the DC City Council, is valued at $35 million. The agency will continue to provide account planning and strategy, creative services, and media planning/buying for the entire line of DC Lottery products. According to Cary Hatch, CEO of MDB Communications, the agency had handled the account for 17 of the last 22 years. Over the years, MDB has created television, social media and mobile campaigns for the lottery, along with unique partnerships and experiential programs with the International Spy Museum, the Washington Wizards and the Washington Capitals. MDB also helped to create DC Lottery Live, a street-level studio and performance space that serves as an entertainment showcase in the heart of the District. "To have the DC Lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values," said Hatch. "We are very excited to continue our partnership with the DC Lottery, and we look forward to bringing them ideas that generate sales and bring industry recognition."
  • New Mexico Tourism Department
    Deveney
    Following a RFP in 2015, Deveney was named agency of record for the New Mexico Tourism Department, the state's tourism entity. The agency is contracted to work with New Mexico through 2017. Tucker & Associates of Dallas previously handled the account. "We are thrilled to bring Deveney on board and have a partner to help share stories of New Mexico's incredibly unique culture, cuisine and experiences with a wider audience," said Heather Briganti, communications director for the New Mexico Tourism Department. "Working with Deveney, we will be able to amplify our advertising message through earned media and make an even greater impact, ultimately driving more travel to the Land of Enchantment." New Mexico Tourism spent $2.1 million on measured media in 2014 and $1.3 million the first nine months of 2015, according to Kantar Media. Additional Deveney clients include Louisiana Office of Tourism, New Orleans Conventional & Visitors Bureau, Ruth's Chris Steak House, Arnaud's, Windsor Court Hotel and PalmBeach3.
  • Tumi
    Erwin Penland
    Without a review, Erwin Penland was named agency of record for business and travel brand, Tumi. The South Carolina-based agency will develop and produce a series of brand initiatives for Tumi, with new work launching in May. Each campaign will include digital videos, digital OOH, Taxi TV, location-based activations in airports, print, digital and social elements. "Erwin Penland has the kind of integrated offering we need to reach our target customer across multiple platforms," said Michael Petry, creative director at Tumi. "We are confident they are the right strategic partner to help us grow our business exponentially." This is the third new business win for Erwin Penland within the past six months, having recently won Hello products and Califia Farms. Tumi has minimal media spend for the past couple of years, spending $292,000 on measured media in 2014 and $183,000 the first nine months of 2015, according to Kantar Media.
  • Hellwig Products
    Kahn Media
    Hellwig Products, a manufacturer of precision engineered suspension and load control products, named Kahn Media as its agency of record. The agency will handle public relations, digital and content marketing (social media management, forum outreach, search engine marketing), branding and design for Hellwig, as the brand celebrates its 70th anniversary. "We are very proud of our history and heritage in the automotive industry, but we also recognize that in order to succeed, you must constantly innovate and evolve," said Melanie White, vice president at Hellwig. "We believe this new relationship will help us continue to reach new markets and new customers."