Monday, April 4, 2016
- Solve
Solve was named agency of record for American Standard, a bath and kitchen manufacturer, without a review. The agency will serve as brand agency of record for faucets and fixtures. Initial work will debut this spring. "We have tremendous confidence in Solve; the principals have a long history building iconic brands as well as experience in our category," said Jeannette Long, vice president of brand marketing for American Standard Brands. American Standard spent $4.1 million on measured media in 2014 and $4 million the first nine months of 2015, according to Kantar Media. - AKQA
AKQA was tapped to collaborate on global brand and business transformation initiatives for Caterpillar, a manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electronic locomotives. "Caterpillar has a long history of innovation and we're incredibly excited to be working with them on the next stage of their company's development," said Simon Jefferson, managing director, AKQA. "With Cat Connect, they've already created a world-class service that helps their customers build successful, sustainable businesses, and it is an incredible platform for the joint team to build off." Caterpillar spent $4.9 million on measured media in 2014 and $2.9 million the first nine months of 2015, according to Kantar Media. - Smith Brothers
Following a review, Pittsburgh-based Smith Brothers was named creative agency for Baskin-Robbins' international stores. 22squared handles U.S. creative for ht ice cream brand. First work for Baskin-Robbins International will be for its Flavor of the Month Platform and consist of in-store, local marketing, digital and social media elements. New work will launch in mid-2016. Baskin-Robbins operates more than 5,000 shops in close to 50 countries outside of North America. Stateside, Baskin-Robbins spent $7.8 million on measured media in 2014 and $5.1 million the first nine months of 2015, according to Kantar Media. - Johannes Leonardo
Johannes Leonardo was named agency of record for professional soccer team, New York City FC, following a review. Droga5 previously handled the account. First work from the agency is a video promoting the launch of NYCFC's 2016 secondary jersey. - Greatest Common Factory
Greatest Common Factory was named agency of record for Mama Fu's Asian House, Hopdoddy Burger Bar and A+ Federal Credit Union. The agency will be responsible for leading all brand positioning, advertising and production efforts for the three brands. New content for each will roll out in late spring. "Each of these new clients brings a thoughtful and valuable product or service to their industry and we look forward to the work of articulating those value propositions from strategy through production to ensure the healthy growth of these unique brands." said John Trahar, partner/strategic and creative lead at Greatest Common Factory.
