Monday, April 11, 2016
- SwellShark
SwellShark was named media agency of record for Pete & Gerry's Organics,a producer of organic, free range and certified humane eggs from small farms throughout the Northeast. WMI (Women's Marketing) previously handled the account. SwellShark will be responsible for integrated strategy, planning and buying for Pete & Gerry's brand Organic Eggs, and Nellie's brand Free Range Eggs, and Carol's brand Pasture Raised Organic and Heirloom Eggs. The agency will handle TV, programmatic, audio and digital video buys, to name a few. "We were initially drawn to SwellShark because of their successful work with Applegate," said Paul Turbeville, vice president, marketing for Pete & Gerry's Organics LLC. "Throughout the pitch process SwellShark demonstrated a keen understanding of how to reach and influence our consumer. We also recognized them as a team who shares our values." Added Mary Perhach, president, SwellShark: "We are extremely proud to have been chosen by Pete & Gerry's Organics, a company focused on doing well by doing good. Our team is excited to find ways to ensure the impact exceeds the investment as we work with our client to challenge the conventional egg category." Pete & Gerry's Organics spent $1.8 million on measured media the first nine months of 2015, according to Kantar Media. - The O'Hara Project
The O'Hara Project was awarded public relations duties for Hoboken Farms, a line artisan breads, marinara sauce and gourmet entrees crafted by New Jersey outlets. The agency will focus on earned media placements for Hoboken Farms to raise consumer awareness and support retail distribution. "We are delighted to add Hoboken Farms to our client list -- and dinner table," said Katherine O'Hara, Founder and President of The O'Hara Project. "Our experience working with specialty food brands and Hoboken Farms' great-tasting, locally crafted sauce was a natural pairing. They are authentically meeting the rising demand for farmer's market fresh, locally crafted products -- and we're excited to share their story." - Hotwire
Without a review, Hotwire was named PR, creative and content agency for Travelex, a specialist in foreign exchange. The agency will drive consumer engagement for the brand as it celebrate its 40th anniversary. Travelex enlisted Hotwire across the UK, Germany, The Netherlands and the US, with the UK office acting as the central hub for the development and execution of content. Hotwire will spearhead integrated, content-led campaigns using digital, design & build, paid and SEO elements. "We'll be working closely with the Travelex team to deliver highly targeted integrated campaigns that generate real consumer engagement with the Travelex brand to foster long-term buy-in and loyalty," said Emma Hazan, UK deputy managing director at Hotwire. - The Firm Public Relations & Marketing
The Firm Public Relations & Marketing was tapped to handle public relations for AAA Nevada. The company specializes in work for travel and tourism, luxury and retail, and health care brands. - Fineman PR
Fineman PR has added three clients to its roster: Habitat Horticulture, Materra | Cunat Family Vineyards and Antioch University Santa Barbara. San Francisco-based Habitat Horticulture creates living walls for commercial and residential projects. Materra | Cunat Family Vineyards opened a new winery and tasting room in Napa Valley's Oak Knoll District. The family-owned estate seeks to increase exposure of its wines and the visitor experience offered by its daily, appointment-only, tours and tastings. Antioch University Santa Barbara, a private, liberal arts institution, tapped Fineman PR to help create awareness of its new Master of Fine Arts in Writing & Contemporary Media program. "We are continuing to grow as a result both of entering into new business categories and of expanding within industries we have long served," said Michael Fineman, president of Fineman PR.
