Monday, May 2, 2016
- Trisect
Trisect was named agency of record for the Chicago Bears, following a review that included more than 10 Chicago-based agencies. The incumbent was Two by Four. The agency will handle strategy, creative, digital and social media and event marketing to support the team's top goal to build greater connections with casual fans. "We want a partner that can help us deepen fan engagement," said Scott Hagel, vice president of communications for the Chicago Bears. "Trisect brings a progressive approach that focuses on using technology to elevate the Bears experience in ways that appeal to our increasingly diverse fan base." The Chicago Bears spent $1.7 million on measured media in 2015, according to Kantar Media. - 360i
Following a review, 360i was named the digital media agency for financial company, SoFi. The company launched its first traditional ad campaign this spring, with plans to focus on digital marketing going forward. 360i will be focusing on digital acquisition to drive increased membership, handling paid social, SEM and programmatic duties, to name a few. SoFi spent $2.2 million on measured media in 2015, according to Kantar Media. - Harmelin Media
El Pollo Loco named Harmelin Media, as its media agency of record, beginning July 1. AAR Partners managed the agency search process. El Pollo Loco has more than 430 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah. The company is estimated to invest more than $25 million annually to its media planning and buying. "Harmelin Media demonstrated an impressive understanding of the El Pollo Loco brand and as a result we are thrilled to announce their addition to our team of top quality agency partners," said Ed Valle, chief marketing officer of El Pollo Loco. El Pollo Loco spent $16.7 million on measured media in 2015, according to Kantar Media. - Cohn & Wolfe
Cohn & Wolfe was named lead corporate agency for Twentieth Century Fox Home Entertainment, charged with supporting a corporate strategy, platform and activation campaign in the U.S. The agency will also promote Fox's Innovation Lab, which concentrates on next generation platforms, including mobile content and virtual reality. Fox Home Entertainment spent $48.8 million on measured media in 2014 and $22.1 million in 2015, per Kantar Media. - Solve
Solve was named agency of record for The V Foundation for Cancer Research, following a review. Based in Cary, NC, The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, basketball coach of North Carolina State. Since its inception, the foundation has funded more than $150 million in research grants nationwide across all cancer types. Solve will handle brand positioning and identity, target audience definition, connection strategy, and messaging and implementation across traditional, experiential and digital channels. "We're honored to add The V Foundation to our roster," said John Colasanti, CEO of Solve. "Working with an organization dedicated to saving lives by helping find a cure for cancer is incredibly rewarding and brings a unique sense of urgency to the work we do." The V Foundation for Cancer Research spent $696,000 on measured media in 2015, according to Kantar Media.
