Monday, May 16, 2016
- M&C Saatchi LA
M&C Saatchi LA was awarded the UX and design work for a new app for the Sacramento Kings. Launching in the fall, to coincide with the opening of Golden 1 Center, the app will include state-aware features that automatically provide custom information relevant to the user's location and time, along with venue interactivity before, during and after games. - CP+B Brazil
CP+B Brazil was named agency of record for Diageo Brazil's Smirnoff, Johnnie Walker and Ypioca brands, following a review. The accounts will be led by CP+B Brazil's chief creative officers Andre Kassu and Marcos Medeiros, and chief operating officer Vinicius Reis. "This is a very special victory for us because it's the result of a unique Diageo process that evaluated agencies for their history, teams, values and purposes," said Reis. "It's especially exciting as we are a relatively new agency and it speaks to the value of our people and our commitment to the work." CP+B Brazil has been open for two years. Stateside, Johnnie Walker spent $22.4 million on measured media in 2015 and Smirnoff spent $12.7 million during the same time, according to Kantar Media. - Sopexa
The Cheeses of Europe Marketing Council, co-financed by the French Dairy Board (CNIEL) and the European Union, consolidated global creative work with Sopexa in North America and Latin America. Following a consolidation pitch, Sopexa was awarded the U.S., Mexican and Colombian assignments, charged with social media, mobile, video, as well as retail and pop-up stores. The agency will continue to support Brazil and other key local markets. In the United States, the Council will dramatically change its marketing strategy, allocating almost of its total budget on digital. "We were looking for the best partner to help us really innovate and reach the increasingly food-savvy consumers with better precision and also greater impact," said Laurent Damiens, head of communications for CNIEL. "Sopexa demonstrated superior and proven performance in the areas of consumer insights, creativity, talent and data-driven integration across the Americas." New work will launch by January, 2017. Cheeses of Europe spent $700,000 on measured media in 2014, according to Kantar Media. - Tank
TEDxCambridge is a spawn of the TED conferences where industry leaders share their thoughts in under 18 minutes. Now, the biannual event is partnering with full-service shop Tank to develop marketing and creative for its event, including overall event branding, social outreach and public relations. There was no formal review.The refreshed brand artwork is designed to be abstract and visually striking with red, black and white colors, while other images celebrate the individual expertise of each speaker.
Each of our speakers for the #TedxC2016 spring event has their own X to represent their TEDx talk," says the agency. The speakers are from all different kinds of backgrounds, educations, and professions — and yet they've all joined together around the same stage to promote their idea worth spreading." Similarly, each of the speakers' X graphic is unique, and yet the container of the graphic remains consistent.
Pre-event images will be promoted primarily online through Facebook, Twitter and Instagram, as well as via email to TEDxCambridge's existing database network. Images will also appear at the Boston Opera House, the event's location. The June 9 event is expected to attract more than 2,600 attendees.
- Olson
Olson was named agency of record for Hisense USA, a subsidiary of global TV manufacturer, Hisense and higi, a retail, omni-channel community engagement platform. As the U.S. agency of record for Hisense, Olson will help educate consumers about the brand and build brand equity with people stateside. "Olson's combination of integrated capabilities plus best-in-class design and strategy set them apart," said Mark Viken, vice president of marketing for Hisense USA Corporation. "As Hisense builds its brand in the U.S., Olson will help us express our story that technology can be simple, fun and ingenious in amazing ways." Hisense spent $1.5 million on measured media in 2015, according to Kantar Media. Higi health stations allow people to measure their weight, BMI, pulse and blood pressure with data stored in a private online account for ongoing progress comparison. "Higi's mission is to get consumers to take small but meaningful steps to create lasting health habits. To further our goals we searched for an agency that has the breadth of services and expertise to amplify our purpose," said Sheila McCormick, chief marketing officer, Higi. "With Olson's unique mix of expertise in consumer, retail, loyalty marketing and PR it makes them an ideal fit to support Higi as we continue to grow."
