Monday, June 20, 2016
- Amusement Park
The Los Angeles Angels of Anaheim tapped Amusement Park to handle creative, strategy and media buying duties. Initial work will include a campaign targeting women. The Los Angeles Angels spent $2.9 million on measured media in the first quarter of 2016, significantly up from its entire 2015 spend of $614,000, per Kantar Media. - VML
VML was named social media agency of record for H&R Block, charged with driving social strategy, analytics and social content creation for the brand. 360i previously handled the account. H&R Block has roughly 12,000 company-owned and franchise retail locations. "H&R Block is excited to work with the cutting-edge social team at VML," said Kathy Collins, chief marketing officer of H&R Block. "From our award-winning blog to a variety of other channels, social media allows us to engage with our clients in meaningful ways." VML has developed social media content for Gatorade, Kleenex, Motorola, the Tennessee Department of Tourist Development and Wendy's. H&R Block spent $148.8 million on measured media in 2015 and $102 million the first quarter of 2016, per Kantar Media. - Moroch Partners
Moroch Partners was named media agency of record for Dickies, a manufacturer of work apparel. The agency is charged with developing a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys. Creature previously handled the account. "In order to effectively target current and prospective customers, we need to embrace newer and smarter methods of reaching them," said Brent Streit, vice president of marketing and sales for Dickies. "We're excited to have a partner, like Moroch, who has the capabilities to not only identify what our customer needs, but can also provide us with the right media mix so we can subsequently deliver a better brand experience." Added Matt Powell, executive media director at Moroch: "We're excited to work with such a reputable, local company and look forward to elevating the Dickies brand within the world of digital media. While traditional media is still a viable method when connecting with consumers, we've found that a heavier concentration on digital platforms combined with a traditional approach has the highest potential for a brand's success." Dickies spent $4.1 million on measured media in 2015, according to Kantar Media. - R2C Group
R2C Group was named creative and media agency for Leesa, an online, American-made mattress company. The agency will handle brand strategy, creative, production, media planning/buying, and analytics. "We are beyond excited to be working with Leesa at a time when the mattress space is booming," said Michelle Cardinal, co-founder and CEO of R2C Group. "It's imperative to R2C Group that we retain the brand's mission as a digital-first company, and we're excited to share our performance driven approach with Leesa." - GEM Advertising
New Haven-based GEM Advertising was awarded digital work for the Shubert Theatre. The agency will redesign the theatre's website and is timed with a larger makeover of the theatre itself. GEM won the account following a RFP that included a handful of local-based agencies. "As the legendary Shubert Theatre enters its second century of being the gateway for the performing arts within our region, we are excited to announce a partnership with GEM Advertising to develop new, innovative ways for us to communicate with our audience," said John Fisher, executive director of the Shubert. "We are currently in the process of building a new website that will be easily accessible on multiple devices, expanding our digital advertising presence and evolving our messaging so the Shubert continues to be a shining star in New Haven." Added Alex Winter, co-founder of GEM Advertising: "GEM is extremely excited to be working with such an iconic name that's synonymous with entertainment. We look forward to advancing the Shubert brand to new heights."
