Monday, August 1, 2016
- OneMethod
Freshii, a franchise of health-casual restaurants, named OneMethod as its first digital and social agency of record. Freshii tasked the agency to create content for fans to discuss and share on Facebook, Twitter and Instagram. "As a global brand with a presence in nearly 20 countries, we were seeking a long-term partnership with strategic storytellers," said Matthew Corrin, founder and CEO of Freshii. "OneMethod is an agency we believe can best cut through the clutter to fight for stomach share in the digital space." - Digitas Health LifeBrands
The Philadelphia 2016 Host Committee for the Democratic National Convention named Digitas Health LifeBrands to handle social media, digital strategy and creative for the event. Annie Heckenberger, vice president/group director, brand communications strategy, is serving as Host Committee's director of digital and social media, overseeing social strategy and organizing nearly 200 social volunteers, who are staffing 24 shifts over 8 days. Other members of the agency's social strategy team will help create content live from the convention, including Michael Leis, senior vice president of social strategy and Jonah Martinson, Digitas Health Community strategist. "We're honored and thrilled to bring our talent and resources to this historic event being hosted in our home town," said Brendan Gallagher, executive vice president, connected health, Digitas Health LifeBrands. The United States Library of Congress selected the Host Committee for the 2016 Democratic National Convention's website and channels for inclusion in the Library's web archive focusing on public policy topics. - Ireland + Hall Communications
Ireland + Hall Communications was named agency of record for global film and television studio, Breakthrough Entertainment. The company recently revived L. M. Montgomery's Anne of Green Gables and released the indie horror movie, Bite. The agency will provide strategic communications and marketing to support Breakthrough's worldwide sales, acquisitions and alternative content slate. "As we continue to expand on our portfolio, we are beyond excited that we are given the opportunity to work with a Canadian-based entertainment company with such an extensive global footprint," said Lowell Hall, co-founder, of Ireland + Hall Communications. - Red Door Interactive
Red Door Interactive added NuVasive to its client roster. NuVasive is a provider of minimally invasive, procedurally-integrated spine solutions. Red Door will work with the company to provide strategic planning to support a revamped brand. The agency will develop a website ecosystem that brings together multiple NuVasive sites into an integrated website experience with multilingual capabilities. "We're truly excited for the opportunity to work with such a disruptive brand that changes the standard of care," said Erika Werner, vice president of client services at Red Door Interactive. "Our goal is to provide NuVasive with a redefined content strategy, complete with a full website redesign to help influence brand perception." - Wheelhouse Marketing
GTribe, a social media network for tech savvy gamers, tapped Wheelhouse Marketing as its agency of record, tasked with branding, sponsorship acquisitions, promotions and public relations. Launched in 2014, GTribe is a community that provides the exchange of ideas and information by enthusiasts with a passion for technology and gaming.
