- Barker
Barker was awarded the Big Brothers Big Sisters of New York City account, following a review. Work was previously handled in-house. The agency will handle marketing strategy, creative and media planning and buying for the non-profit organization. Barker is developing a strategic marketing plan for BBBS of New York City, set to launch this fall."While we serve over 5,200 young people across the five boroughs each year, the need for more mentors is still greater than ever," said Hector Batista, chief executive officer of BBBS NYC. "As we continue our efforts to increase the number of volunteer mentors, tapping into the digital landscape is absolutely vital in achieving our goal of reaching young professionals. We look forward to working with Barker's team to implement strategic digital campaigns that will amplify our message and compel New Yorkers to step up and serve as positive role models to our city's children."
- McCann New York
McCann New York was awarded strategy and creative work for Godiva Chocolatier's annual holiday campaign, its largest of the year. Initiative will handle media planning and buying duties."Godiva North America is delighted to be working with McCann this holiday season," said Nagisa Manabe, head of marketing & innovation for Godiva North America. "Holiday is a key time for our business, and it was essential for us to partner with an agency that could bring our chocolates and the joy they bring to others to life. We know that McCann's creative will help us introduce the chocolates in innovative ways to both new and existing chocolate lovers."
Godiva spent $576,000 on measured media in 2015, according to Kantar Media.
- Red Tettemer O'Connell + Partners
Red Tettemer O'Connell + Partners (RTO+P) was tapped as agency partner for Speck, a manufacturer of protective smartphone cases."Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line," said Steve Red, president & chief creative officer of RTO+P. "Presidio's launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry."
Added Michael Burdeny, vice president of marketing at Speck: "Speck has a compelling design and innovation story rooted in quality products that consumers rely on to protect their mobile devices. We partnered with RTO+P to amplify this message and educate a broader audience on why all cases are not created equal."
- VML
Miami tourism organization Greater Miami Convention & Visitors Bureau (GMCVB has named VML its new global marketing agency of record. The appointment came after a formal review resulting in a four-year contract with an additional one year option for the WPP agency.In the U.S. the organization spent a little more than $1 million on ads in 2015 according to Kantar Media. VML is tasked with driving incremental domestic and international visitors for vacation and meetings to Greater Miami by growing the brand globally. Services will include brand strategy, strategic planning, media planning and buying as well as creative development.
- GKV
GKV was named agency of record for AbsoluteCARE, a health management company with centers in Atlanta and Baltimore. The agency will develop AbsoluteCARE's brand position and messaging for each of its different audiences, as well as websites, video assets and other collateral materials to help the company further expand. AbsoluteCARE provides a medical home to patients and their families. <"We're confident that this partnership with GKV will help to streamline our communication efforts and support our mission of improving the lives of our patients every day," said Alan Cohn, CEO of AbsoluteCARE. "Our patient-centered model has been life changing for so many people, and we are excited to take the next step in positioning AbsoluteCARE for continued growth and expansion."
