M&C Saatchi LA will be responsible for consumer brand advertising creative and digital media for the provider of life insurance and retirement solutions. First work will be a corporate brand awareness campaign launching in the summer. Palisades Media Group will be responsible for digital media planning and buying.

"We are thrilled to have found a highly strategic creative partner in M&C Saatchi LA and look forward to producing great work together," said Tennyson Oyler, vice president of brand management and public affairs for Pacific Life.

Pacific Life Insurance Company spent $31.3 million on measured media in 2015 and $21.5 million the first nine months of 2016, per Kantar Media.

"We are thrilled for this opportunity to work with Reliant – one of the most innovative and exciting energy companies in Texas," said Jennifer Wilson, managing director, client service of Y&R Austin. "It's great to help them grow the electricity side of their business and also expand into new consumer services."

Added Elizabeth Killinger, president of Reliant: "We wanted someone with the strategy and creative chops to bring us into new product markets and categories, while staying true to our core business. We are thrilled to have the Y&R team help us continue to advance Reliant's leadership position and enable us to achieve our full potential to power, protect and simplify life for consumers in the Texas market."

Reliant Energy spent $10.5 million on measured media in 2015 and $8.8 million the first nine months of 2016, according to Kantar Media.

The goal of LMO's most recent campaign was to demonstrate how the Coast Guard provides an unparalleled military experience with work-life balance. The Coast Guard, which is responsible for protecting US waters, is one of the smallest of the five military branches, making recruitment and retention a high priority.

"LMO is proud to have such a close working relationship with the US Coast Guard," said Chris Laughlin, chief executive officer of LMO. "We have really been able to push the USCG to the forefront of military communications, including the launch of the Go Coast Guard website as the first fully responsive Department of Homeland Security website, lifestyle video shoots and recruiting events. LMO is excited to see where this next year takes us."

US Coast Guard spent $7.6 million on measured media in 2015 and $5.1 million the first nine months of 2016, per Kantar Media.

"We were looking for a marketing partner to elevate and expand our craft brand position—someone who could offer solutions tailored specifically to our customers' needs," said Matt Allen, chief marketing officer at Flagstar. "We connected right away with the entire Bernstein-Rein team, who not only brought us strategic and original ideas on how to tell our story, but also the process and operational discipline to bring those ideas to life."

Flagstar Bank spent $2.3 million on measured media in 2015 and $1.7 million the first nine months of 2016, per Kantar Media.

Blue Force Gear is known for its Vickers Sling, which was adopted as the standard issue sling for the U.S.M.C in 2011 and used by more than 350,000 service members worldwide.

"We were looking for an agency partner that has deep experience in successfully establishing and growing brands, as well as one that understands the digital ecosystem and how to drive ecommerce results and growth," said Tom Kaleta, marketing director at Blue Force Gear. "We initially hired them for a limited project and our experience with them was so positive it gave us the confidence in their ability to really help us exponentially grow the Blue Force Gear brand."