The core element of the campaign is a television ad highlighting the restaurant group's newly-expanded fresh Garden Bar with more than 55 items plus eight salad dressings hand-made at each restaurant.

"Our Garden Bar adds a 'wow' factor and level of choice that our competitors do not have. It's not easily replicated and is a key competitive differentiator for our brand – especially to the women and families we want to reach," said Dave Skena, chief marketing officer of Ruby Tuesday. "MARC USA brought us a breakthrough idea that speaks to the Garden Bar'ss unique features in a way that's not only relevant to all our audiences, but also breaks out of the sea of sameness in the category."

Ruby Tuesday spent $37.2 million on measured media in 2015 and $12.7 million the first nine months of 2016, according to Kantar Media.

"We're very excited at Tug to be adding Thomas Sanderson to our portfolio of clients and look forward to a collaborative working approach in order to achieve the goals we've set out," said Faye Farman, client service director at Tug. "Our core focus will be to deliver a sophisticated program of cohesive, data driven digital activity to build, support and optimize the sales funnel."

The agency will focus on media and analytics strategy and implementation in support of demand-generation programs. The team will also lead engagement strategy initiatives. The win adds to A&G's B2B client experience, which includes GE Digital, Waters Corporation, Raymond and DST.

ShareFile spent $3.4 million on measured media in 2015 and $4.1 million the first nine months of 2016, according to Kantar Media.

"Crossmedia is an agency that shares our independent spirit, and has the off-centered qualities we look for in a partner," said Neal Stewart, vice president of marketing at Dogfish Head Brewery. "Being the alternative is great, but they have the skills and tools to back it up and provide exceptional strategy that can help amplify the Dogfish Head message. We look forward to embarking on our first media agency relationship with them."

The agency will manage brand strategy, digital, video and out-of-home advertising, along with creative executions for Snap Kitchen's 45 locations in Austin, Houston, Dallas, Philadelphia, Chicago and Washington DC.

"I've learned that people want their food to be healthy and convenient—and that takes great products, innovation, and a partner who can tell that story," said Tressie Lieberman, chief marketing officer of Snap Kitchen. "Supermoon's ability to combine creative and strategy in unconventional ways makes them a great fit for a fast-growing brand like ours."