- Team One
Indian Motorcycle tapped Team One as its media agency of record. Team One has handled the brand's creative advertising since 2014. The Publicis Groupe agency now handles creative, strategy and media buying and planning. Haworth previously handled the media account."Integrating our creative and media efforts with Team One is just another great way for us to win at motorcycles, which has always been our mission. Team One has proven to be a great partner for us in that effort," said Reid Wilson, director of marketing for Indian Motorcycle.
Indian Motorcycle spent $749,000 on measured media the first 11 months of 2016, according to Kantar Media.
- Cactus
CommunityAmerica Credit Union (CACU), a not-for-profit Kansas-based financial institution, named Cactus as its agency of record. The agency will be responsible for providing strategic planning, creative development, media planning and buying, digital, SEO marketing and analytics.CACU currently has 28 branch locations and provides services including mobile and online banking, checking, savings, loan services and credit cards, as well as investment, insurance and financial planning for its members.
"At CommunityAmerica, we make every decision by putting our members and our community at the heart of everything we do," said Matt Johnson, vice president of marketing for CommunityAmerica Credit Union. "Cactus demonstrated an understanding of our innovative spirit and people-first approach to finance."
- Hometown
Perrigo is naming Hometown as its global creative agency of record for its pain and skin portfolios. Skin was awarded via pitch and pain and Galpharm without a pitch.The independently-owned agency will take responsibility for five brands including skin care brand Dermalex, Perrigo's flagship pain brand Solpadeine and Galpharm. A small roster of agencies look after different brand portfolios.
First up, Hometown will re-launch Dermalex in the UK with an integrated campaign to include TV, print and digital components. First work will debut March 17.
Founded in 1887 as a packager of generic home remedies, Perrigo has grown to become the world's largest manufacturer of OTC products and supplier of infant formulas for the store brand market.
- Deutsch and Joan
Travel website Booking.com added Deutsch and Joan to its roster of US agencies. Wieden+Kennedy Amsterdam previously handled US work and will continue to handle work internationally.Booking.com spent $164 million the first 11 months of 2016, according to Kantar Media.
- Kwittken
IRONMAN, provider of endurance races and a Wanda Sports Holdings company, tapped Kwittken, an MDC Partners agency, to handle strategic corporate and consumer communications. The agency will enhance IRONMAN's U.S. public relations efforts, via elevated brand positioning, athlete stories, influencer engagement and event support in key markets.IRONMAN joins Kwittken's roster of brands in the health, wellness and fitness category, which already includes Orangetheory Fitness, Cervélo, Zicam and PDI. The agency previously created work for Centerplate, DJO Global and its portfolio of DonJoy products.
"The foundation of the IRONMAN brand is the drive, ambition and relentless spirit of our athletes," said Christopher Stadler, chief marketing officer for IRONMAN. "Kwittken shares and embodies that spirit, providing us with an amazing opportunity to engage and inspire new athletes through creative and dynamic storytelling."
