"We chose Epsilon as a partner because their offerings are extremely flexible, and they understand what it takes to create deep, emotional connections with customers," said Paul Yater, chief information officer at GNC. "Additionally, Epsilon has the ability to scale and enhance these services as our business continues to grow."
GNC spent $13.8 million on measured media the first 11 months of 2016, according to Kantar Media.
"This is a huge opportunity to bring a fresh point of view to a deeply loved American brand. COVERGIRL has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we're looking forward to continuing to grow the brand's influence in beauty and culture," said Sarah Thompson, global CEO of Droga5.
COVERGIRL spent $128 million on measured media the first 11 months of 2016, per Kantar Media.
"We're excited to continue our partnership with Cactus," said Christian Hawley, advertising manager at the Colorado Lottery. "Cactus understands our brand and most importantly has delivered outstanding results."
Added Joe Conrad, founder and CEO of Cactus: "It's been an honor to serve as agency of record for the Colorado Lottery for the past 10 years. We're very proud of the partnership and the great results we've achieved together to maximize proceeds for the State of Colorado."
The Colorado Lottery spent $2.9 million on measured media the first 11 months of 2016, according to Kantar Media.
The agency will oversee public and media relations, design and launch a new website, manage media events and promotions, develop digital marketing strategies, manage social media and produce video content.
"You can drive a race car or exotic flat out on a challenging track while your family enjoys state-of-the-art fitness and family centers, gather at the end of the day to enjoy a perfectly prepared meal while looking at the stunning vistas of the San Jacinto mountains, then retire to your own private Villa – it's a truly unique lifestyle experience," said Dan Kahn, President of Kahn Media.
The Insurance Industry Charitable Foundation is an international nonprofit of insurance industry professionals that give back to their communities through grants, volunteer service and leadership. Kimball Communications has been hired to promote its 2017 Women in Insurance Global Conference.
Mütter Museum hired the agency to create a campaign with a behind-the-scenes perspective on a new exhibit that explores the influenza pandemic from 1918-1919.
Pennsylvania & Indiana Lumbermens Mutual Insurance Companies (PLM) is an insurer specializing in lumber and wood-related businesses. Kimball Communications is tasked with developing a PR campaign to promote PLM's expertise among its target audiences.
Lastly, Angel Flight East, a non-profit providing flight services for those in need, hired Kimball Communications to enhance awareness of its mission among pilots, business leaders, healthcare providers, patient communities and social workers.