Many of the challenges of adopting and implementing any major new technological innovation are internal and not technological. I run into countless execs at various levels both in and out … Read the whole story
To illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote … Read the whole story
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the … Read the whole story
About 6.4 billion "things" are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Read the whole story