Liberty Media is open to a broader partnership with Apple, Liberty CEO Derek Chang said at an investor conference on Tuesday., The Hollywood Reporter writes. Apple TV and Liberty reached a five-year deal last fall for the U.S. broadcasts of the Formula One races, formerly with ESPN. Liberty Media is the parent of Formula One. Chang added that “whether or not we can maybe do business with Apple in other locations around the world remains to be seen, and I think we’ll have those discussions.”

Digital out-of-home advertising generates 33% greater ad recall and a 50% hike in brand awareness when motion is included, according to research by Vistar Media, Marketing.ie reports. . High-quality digital screens and locations do the heavy lifting, but motion builds top-of-mind awareness, delivering a 10% uplift over a control group, and is shown to be 67% more effective than ads where no form of motion was used. 

The New York Times has filed its second lawsuit against the Defense Department, charging that the policy of escorting journalists while on Pentagon grounds violates the First Amendment., Associated Press reports. The escort plan is “an unconstitutional attempt by the Pentagon to prevent independent reporting on military affairs," a Times spokesperson says. 

Programmatic bidding may be automated, but there is still a great deal of manual work, and Korva, an AI ad-tech startup just out of beta, is trying to change that, AdExchanger writes. “Inside of the platforms, it’s AI everywhere – but in between, buyers are still in spreadsheets for most of the day,” says Tanja Mimica, chief operating officer and co-founder of Kovva. To that end, Korva is using agents to deal with the cross-platform chores that largely have resisted auto

NPR is eliminating some reporting and editing jobs as it seeks to fill an $8 million gap in its $300 million annual budget and survive the loss of federal subsidies for member stations, NPR reports. The network is offering buyouts to roughly 300 employees, but layoffs could ensue if too few staffers accept the buyouts by Next Tuesday, May 26. At the same time, NPR has received two private gifts totaling $113 million. Most of that money will be used to advance technological innovation. 

Two Massachusetts publications, Pulse and CM Pride magazines, have been acquired by Merit House media, a new company affiliated with Rucker Investments, The Worcester Guardian reports. The sale, terms of which were not released, also includes digital platforms, events and other media assets formerly owned by Pagio Inc. 

Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health crisis, Insurance Journal reports. Meta is proceeding to trial in June in a test case for more than 1,200 lawsuits filed nationwide.

The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a place where there are tons of mixed signals and KPIs that are being given to agencies and to brands direct,” Wolder said.

Thousands of articles from FiveThirtyEight, a publication known for polling analysis and election models, are no longer accessible, The New York Times reports. Instead, many relevant links are redirecting users to owner ABC News. FiveThirtyEight’s standalone site was shut down by ABC following their merger, but the archive remained. Comments about the archive closure started appearing on Friday. 

Anthropic will brief the Financial Stability Board (FSB) on cyber vulnerabilities it found in the global financial system with its new AI model Mythos, Reuters reports, citing a Financial Times article. Mythos, which is not yet released, is a cybersecurity model designed to detect decades-old vulnerabilities in web browsers, infrastructure and software.