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3 Inconvenient Bid Management Truths

Andrew Goodman discusses "three inconvenient truths" about bid management automation he believes might make a few "vendors squirm," but help advertisers select the correct tools. Among them: "Delivery control (or budget allocation mechanisms) might be superior, strategically, to bid management."

Goodman dissects how the claims companies make mislead and "underrepresent the depth of strategic insight and experience required to manage an account." The post links to an earlier column on shaky assumptions behind bid management automation tools and the "often incorrect" fundamental assumptions.

Read the whole story at Search Engine Land »

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