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Yields Heat Up Search Industry

The topic of yields has become popular of late. Loren Baker explains how the new service YieldBuild can help Web publishers make more money on ads by finding the optimal combination of ad networks, ad sizes, visual formats, and characteristics. He describes the activation process in detail and provides a video to demonstrate how the ad publisher optimization system works.

YieldBuild offers a free 30-day trial, Baker writes. When the time is up, the company takes 3% of impressions, but you can stop the service at any time. And as YieldBuild learns more about your traffic, it refines ad layouts to maximize clicks and revenue.

Read the whole story at Search Engine Journal »

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