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Analyzing Traffic Spikes Through Motion Charts

Bounce rates due to redirects. An event sponsorship seems to bring more new visitors. Conversion rate fall to zero. These are the kinds of activities that can cause traffic spikes, according to Jessica Hullman, who explains how to analyze them through motion charts in Google Analytics.

Hullman shows how to navigate the motion chart and look for sudden movement through keywords. She emphasizes her points with a link to a video on YouTube that explains how it all works. "With a little practice, motion charts can become the backbone of all your visual analysis, saving you time and helping optimize your marketing campaigns," she writes.

Read the whole story at Google Analytics Blog »

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