SEO Becomes Hot Political Lobbyist Tool

National Journal , Monday, February 16, 2009 10:45 AM
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When two right-leaning advocacy groups wanted to influence Internet users that could push lawmakers to vote for or against certain legislation, they relied on search engine marketing to get across the message. Amy Harder suggests the tactic has become a tool for lobbyists to reach millions of Web users around the country.

Harder tells us how the groups analyze public opinion and that they get the message through organic and pay-per-click (PPC) campaigns. "This latest round of online advertising suggests a future for lobbying that's less about cocktail parties and K Street and more about reaching as many people as possible around the country through the Web and e-mail," writes Harder.

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