What If Google Bought Twitter?

Search Engine Watch, Monday, February 16, 2009 10:45 AM
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I've heard the question repeatedly these days: Should Google buy Twitter? After all, Frank Watson writes, Open Social and Friends Connect demonstrate the company has a commitment to social media, but efforts haven't proven as popular as Google Search or Gmail. Watson takes us through a few hypothetical scenarios.

For instance, Watson writes, Google could integrate a similar Twitter technology into Gmail, where it could become much more viral with a simple click. But most Twitter users want to see the tweets remain "real" and "free," both monetarily and from bureaucratic strings often found in corporate environments (yes, even Google).

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