What If Google Bought Twitter?

I've heard the question repeatedly these days: Should Google buy Twitter? After all, Frank Watson writes, Open Social and Friends Connect demonstrate the company has a commitment to social media, but efforts haven't proven as popular as Google Search or Gmail. Watson takes us through a few hypothetical scenarios.

For instance, Watson writes, Google could integrate a similar Twitter technology into Gmail, where it could become much more viral with a simple click. But most Twitter users want to see the tweets remain "real" and "free," both monetarily and from bureaucratic strings often found in corporate environments (yes, even Google).

Read the whole story at Search Engine Watch »
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