Stoney deGeyter serves up a little encouragement and some insightful tips for those who feel SEO-challenged and want to make a go of it on their own. Keeping things simple will at least get you started, he writes, providing instructions on custom title tags and content, writing blogs and linking to links.
Leave the .htaccess, robots.txt, 301 redirects and absolute links to an SEO professional, deGeyter suggests. "Don't get caught up in all the complicated issues that go beyond your knowledge or ability," he writes. "The more difficult technical tasks may still be necessary down the road, but for now, do what you can with what you have."
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